Collection: Amarillo Texas

Amarillo sprang up on the Texas Panhandle in the 1880s, when railroads cut across open prairie and cattle drives shaped the economy. Ranchers and settlers carved out a town amid windswept grasslands, with stockyards, sidings, and broad skies defining daily life. The community’s spirit was rugged and practical, rooted in the longhorn herds and the stubborn independence of the frontier. Those early years gave Amarillo its identity: a place where hard work and wide horizons met. Even now, the city’s foundation in cattle and rail echoes through its streets, reminding residents of grit and perseverance forged at the edge of Texas.

By 1906 Amarillo had officially incorporated and quickly expanded its reach. Grain elevators and banks anchored downtown, while neighborhoods spread across the prairie. As decades passed, Amarillo reinvented itself again: the mid-20th century brought helium production, the Pantex Plant, and the rise of Route 66 through town. Diners and motels lined the highway, offering travelers a glimpse of Texas hospitality. The 1950s and 1960s saw Amarillo balance modern industry with deep ranching traditions, hosting rodeos while neon signs glowed along the road. This blend of old and new marked the city as both a cattle capital and a crossroads of America.

Few tales define Amarillo better than its connection to Route 66. Travelers still recall the bustle of the strip — where steak challenges and quirky roadside attractions turned meals into legends. Locals joke that you can smell the rain miles away on the high plains, a reminder of nature’s power to humble anyone. And Cadillac Ranch, planted in the nearby dirt, became a modern myth of art and Americana. Together, these stories capture Amarillo’s character: equal parts tradition and invention, with humor and resilience baked into daily life. Fact or myth, they reinforce the city’s enduring place on the map.

Our Amarillo logo motif — bold longhorn and lone star — pulls straight from the city’s spirit. The sweeping horns echo the horizon itself, wide and unbroken. The star tips its hat to the Republic’s ideals and the grit of Panhandle life. Rendered in black-and-white, the mark feels timeless: as fitting on a 1906 stockyard sign as on a 1950s neon placard. That balance of frontier strength and mid-century boldness mirrors Amarillo’s own story. When printed on a cap, hoodie, or sticker, it carries the same straightforward pride the city has always worn — strong, practical, and unmistakably Texan.

Today Amarillo remains a place where history rides alongside the present: rodeos, diners, neon, and cattle shows share space with modern industry and art. Big skies and honest work still define the rhythm of life here. Visitors find a city that is plainspoken, proud, and surprisingly full of character. Amarillo rewards those who explore beyond the highway, offering a mix of tradition and Americana charm. Our Amarillo designs capture that feeling in a form you can take anywhere. They are an invitation to keep a piece of the Panhandle’s horizon close — now, explore the Amarillo collection for yourself.

Amarillo Texas — Travel Guide

Visiting Amarillo Texas Today

Amarillo stands on the edge of the Texas Panhandle, where open skies meet western heritage. Known for Route 66 history and nearby Palo Duro Canyon, it blends cowboy tradition with wide-open adventure.

Top Attractions and Landmarks in Amarillo Texas

For visitors searching for things to do in Amarillo Texas:

• Walk a stretch of historic Route 66 - roadside icons and vintage charm that shaped travel history.
• Visit Palo Duro Canyon State Park - dramatic red rock canyons second only to the Grand Canyon.
• Tour the American Quarter Horse Hall of Fame - honoring the role of horses in the West.
• See the Cadillac Ranch art installation - classic cars half-buried as a quirky roadside landmark.
• Explore local steak houses and shops - a mix of cowboy culture and modern Panhandle pride.

Why People Visit Amarillo Texas

Amarillo draws visitors with its mix of western heritage, natural wonder, and quirky roadside Americana. Travelers find it both a stop along historic Route 66 and a gateway to Palo Duro Canyon. Locals take pride in cowboy traditions and Panhandle grit. A retro Amarillo cap or tee is a reminder of Texas wide-open spirit.

For more in depth history research in Amarillo, Texas it may be useful to reach out to (1) the Amarillo historical society, (2) the Amarillo public library local history room, (3) the Texas state archives or historical commission, (4) the Amarillo town or city clerk records office, and (5) the Amarillo preservation or conservation commission. For more travel information in Amarillo, Texas it may be useful to contact (1) the Amarillo chamber of commerce, (2) the Amarillo visitors bureau or tourist board, (3) the Amarillo parks and recreation department, (4) the Texas state park office, and (5) the Amarillo regional transportation or airport information desk.