The twentieth century layered on the legends. Route 66 came through in 1926, and the San Jacinto stretch along Sixth Street — art deco and Spanish Revival storefronts, now a historic district of antiques and dining — became one of the Mother Road's marquee runs. Helium discovered in the Cliffside gas field made Amarillo the Helium Capital of the World, with the federal helium plant opening in 1929. Oil and gas, ranching and meatpacking kept the Panhandle's capital growing — and country fans the world over know the city's name from the rodeo standard “Amarillo by Morning.”
And then there is the land itself. Palo Duro Canyon — the second-largest canyon in the United States, carved by a fork of the Red River into 800-foot walls of layered red and gold — opens up about 25 miles southeast, with the Lighthouse Rock formation as its signature and rim-to-floor trails for hikers and campers. West of town on the old Route 66 alignment stands Cadillac Ranch, the 1974 installation by the art collective Ant Farm: ten Cadillacs buried nose-down in a wheat field, repainted daily by visitors, as pure a piece of American roadside art as exists anywhere.
Why People Visit Amarillo Texas
Amarillo draws visitors with a mix of Western heritage, natural wonder, and Mother Road Americana. Travelers find it both a marquee stop along historic Route 66 and the gateway to Palo Duro Canyon, with deep cattle-ranching and Quarter-Horse traditions and the wide, plainspoken character of the high plains. It is proud, practical, and unmistakably Texan.
