Collection: Naples Florida

Shop the full Naples collection below — and — knock out your gift lists early.


See our pressroom for recent national press. Items below are shown in single size/color — see also black logo and white logo options. Enjoy!

Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Because items are made to order, we can’t accept returns for sizing or color choices. We do accept returns for defects, misprints, or shipping damage. Please review the detailed photos and descriptions before purchasing. Women’s fitted tees run small; if you prefer a looser fit on that or any item, consider sizing up.

How do I send gifts?

All items ship without prices and include a simple packing slip for easy gifting. Enter the recipient’s shipping address and your billing address at checkout. Use your contact info to receive tracking updates. Orders typically arrive within 6–11 business days—please allow extra time for time-sensitive gifts.

How do I care for my item?

For apparel: wash cold, inside-out, with like colors; avoid bleach and high heat; tumble dry low or hang dry. For embroidery, iron inside-out to protect the stitching. See specific care instructions in product descriptions and also follow general best practices in caring for your items for long term enjoyment.

How are items made and when will they arrive?

We make each item on demand using premium blanks, embroidery, and soft-hand prints. Production usually takes 2–5 business days (excluding weekends and holidays). You’ll receive tracking once shipped. We currently ship to U.S. addresses via USPS, UPS, or FedEx. Most orders arrive within 6–11 business days.

What’s the return/exchange policy?

We accept returns for defects, misprints, or damage on arrival. Report issues within 14 days with photos and your order number, and we’ll replace or refund. Size or color changes aren’t supported after purchase, so please consult size charts before ordering if you are at all unsure.

Who are we?

Merlin Classics is a volunteer-run, AI-assisted apparel project celebrating timeless local style. Every item is made to order, and profits (revenue minus external product/marketing cost) support hunger-relief programs in the communities our collections spotlight. Classic looks, real local impact—every purchase helps.

Naples Florida — Retro Vintage History

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Naples was founded in the 1880s by Kentucky businessmen who promoted it as a winter resort, comparing its beauty to Italy’s Naples Bay. Indigenous Calusa people had lived there for centuries, fishing and building shell mounds. Early settlers farmed, fished, and endured hurricanes. Naples’s founding identity reflects cultural layering: Indigenous presence, pioneer endurance, and entrepreneurial ambition. Its origins highlight Florida’s broader story: wilderness transformed into resort hub. Naples was born from natural abundance and outside vision, creating a community where resilience against storms and pride in coastal beauty shaped identity and continuity.

Naples Pier and beachfront hotel, palms and parked vintage automobiles.

In the early twentieth century, Naples grew slowly as a winter retreat, supported by fishing and farming. The 1920s land boom expanded neighborhoods, though hurricanes tested resilience. By the 1950s and 1960s, Naples thrived with suburban growth, schools, and tourism, cementing its identity as a resort town. Its timeline reflects Florida’s adaptability: frontier retreat becoming suburban hub. Mid-century decades highlighted optimism, with parades, festivals, and suburban celebrations. Naples’s growth emphasized resilience and pride, demonstrating how a small resort evolved into a suburban city, balancing coastal heritage with suburban optimism and statewide cultural traditions.

Naples’s lore includes myths of Spanish treasure hidden offshore, Calusa spirits in shell mounds, and hurricanes testing community resilience. Families recall fishing trips, parades, and suburban pride in the 1950s. Residents remembered festivals, fairs, and beach outings that shaped identity. Lore reflects both myth and memory, emphasizing resilience, optimism, and continuity. Naples’s stories highlight how traditions endured while suburban growth advanced, blending myth and fact. Its cultural pride demonstrates Florida’s resilience, heritage, and ambition. Naples’s lore reflects continuity, strength, and adaptation, ensuring community identity remained central in both memory and progress.

Our Naples retro logo uses Florida’s alligator motif, symbolizing toughness, adaptability, and resilience. The alligator reflects both wild Florida and the endurance required to survive hurricanes. “1845” grounds the design in Florida’s statehood. Its black-and-white styling is retro, resembling woodcut stamps or crate labels. The motif bridges Naples’s dual identity: frontier resort and suburban hub. On merchandise, it conveys toughness and pride, retro in tone. The alligator emblem honors Naples’s layered identity, making it a vintage symbol of Florida heritage. Retro in style, it reflects resilience, continuity, and cultural pride, perfectly suited for Florida’s story.

Today Naples is celebrated as a resort city and suburban hub, proud of its heritage and resilience. Its story reflects Indigenous traditions, pioneer endurance, and suburban optimism. Our Naples designs celebrate this layered identity, pairing the alligator motif with vintage styling. They invite you to explore the Naples collection and carry forward a reminder of Florida’s resilience. Retro in tone, the logo reflects authenticity and toughness. Naples’s emblem honors both heritage and progress, making it a vintage symbol of Florida identity. Explore the collection and share in Naples’s story of resilience and cultural pride.



Explore Naples Florida Offerings


Fishermen unload overflowing catch aboard boat off Naples sandy shoreline.

Naples Florida — Travel Guide

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Visiting Naples Florida Today

Naples pairs soft Gulf beaches with gardens, parks, and a polished downtown. Trails, piers, and boardwalk sanctuaries make outdoor time calm and rewarding.

Beaches, Parks, and Attractions in Naples Florida

For visitors searching for things to do in Naples Florida:

  • Walk Naples Pier for sunsets, fishing, and long views across the Gulf.
  • Tour Naples Botanical Garden, themed landscapes and wetlands with accessible paths.
  • Explore Corkscrew Swamp boardwalk, quiet wildlife lookouts under tall cypress.
  • Stroll 5th Avenue South, galleries, courtyards, and palm lined blocks.
  • Relax at Cambier Park, lawns, shade, and family friendly open space.

Why People Visit Naples Florida

Naples offers refined coastal days with thoughtful green spaces. Visitors enjoy gardens, boardwalks, and a welcoming downtown. It is bright, organized, and relaxed on the Gulf Coast. Travelers find year round appeal in parks, paths, and public spaces. The setting combines natural beauty with accessible neighborhoods and landmarks. History and everyday culture sit side by side in a welcoming way.



Explore Naples Florida Offerings



For more in depth history research in Naples, Florida it may be useful to reach out to (1) the Naples historical society, (2) the Naples public library local history room, (3) the Florida state archives or historical commission, (4) the Naples town or city clerk records office, and (5) the Naples preservation or conservation commission. For more travel information in Naples, Florida it may be useful to contact (1) the Naples chamber of commerce, (2) the Naples visitors bureau or tourist board, (3) the Naples parks and recreation department, (4) the Florida state park office, and (5) the Naples regional transportation or airport information desk.