Before the golf courses and the galleries, there was a newspaperman and a pier. In 1886 a Louisville newspaper publisher bought 3,712 acres of Gulf-edge wilderness, named it after a bay in Italy, and sold it to Northern families as paradise. In 1888 he built a pier into the Gulf of Mexico — a dock that storms have taken down and the town has rebuilt time and again. That's the Old-Florida story underneath the Paradise Coast: the winter colony, the pier, the swamp buggy, and Fifth Avenue South — and this page tells it.
Today Naples is one of the most polished resort cities on the Gulf — the paradise its founders advertised — but underneath the galleries and the golf is a genuine Old-Florida story: a winter colony a Louisville newspaperman named after an Italian bay, a pier that hurricanes keep testing and the town keeps rebuilding, and an Everglades frontier that gave the world the swamp buggy. Our Naples designs gather that identity into wearable form — the pier, the alligator, the 1886 founding, the Paradise Coast. From a newspaperman's American Bay of Naples to the pier that storms could never keep down — wear a little of the Old-Florida Paradise Coast.
Why People Visit Naples Florida
Most people come to Naples for the beaches, the golf, and the Gulf sunsets — but the city rewards anyone who looks for the older layer underneath: a winter colony planted in 1886 and named for an Italian bay, a pier rebuilt through more than a century of hurricanes, and a frontier-grit swamp-buggy tradition at the edge of the Everglades. It's bright, warm, and welcoming, with its real history sitting quietly alongside the resort polish.
