Collection: Seward Alaska

Shop the full Seward collection below — and — knock out your gift lists early.


See our pressroom for recent national press. Items below are shown in single size/color — see also black logo and white logo options. Enjoy!

Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Because items are made to order, we can’t accept returns for sizing or color choices. We do accept returns for defects, misprints, or shipping damage. Please review the detailed photos and descriptions before purchasing. Women’s fitted tees run small; if you prefer a looser fit on that or any item, consider sizing up.

How do I send gifts?

All items ship without prices and include a simple packing slip for easy gifting. Enter the recipient’s shipping address and your billing address at checkout. Use your contact info to receive tracking updates. Orders typically arrive within 6–11 business days—please allow extra time for time-sensitive gifts.

How do I care for my item?

For apparel: wash cold, inside-out, with like colors; avoid bleach and high heat; tumble dry low or hang dry. For embroidery, iron inside-out to protect the stitching. See specific care instructions in product descriptions and also follow general best practices in caring for your items for long term enjoyment.

How are items made and when will they arrive?

We make each item on demand using premium blanks, embroidery, and soft-hand prints. Production usually takes 2–5 business days (excluding weekends and holidays). You’ll receive tracking once shipped. We currently ship to U.S. addresses via USPS, UPS, or FedEx. Most orders arrive within 6–11 business days.

What’s the return/exchange policy?

We accept returns for defects, misprints, or damage on arrival. Report issues within 14 days with photos and your order number, and we’ll replace or refund. Size or color changes aren’t supported after purchase, so please consult size charts before ordering if you are at all unsure.

Who are we?

Merlin Classics is a volunteer-run, AI-assisted apparel project celebrating timeless local style. Every item is made to order, and profits (revenue minus external product/marketing cost) support hunger-relief programs in the communities our collections spotlight. Classic looks, real local impact—every purchase helps.

Seward Alaska — Retro Vintage History

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Seward, founded in 1903, was named after William H. Seward, who negotiated the Alaska Purchase. Long before, Alutiiq people lived in the area, thriving on fishing and hunting. Seward became the southern terminus of the Alaska Railroad, linking coast to interior. Its founding identity reflects both Indigenous heritage and frontier ambition, where survival in rugged conditions demanded toughness. Seward’s story highlights Alaska’s duality: Native resilience alongside modern development. Its origins emphasize endurance, cultural continuity, and adaptability, shaping Seward as a gateway community tied to railroads, commerce, and the challenges of Alaska’s wilderness environment.

Alaska Railroad locomotive at Seward station beneath towering Kenai Mountains.

In the early twentieth century, Seward grew as a port and railroad hub. Fishing and canning supported livelihoods. The 1964 earthquake and tsunami devastated the town, but rebuilding showed resilience. By the 1950s and 1960s, Seward balanced suburban life with frontier pride, hosting parades, schools, and tourism. Its timeline reflects Alaska’s adaptability: disaster-tested yet optimistic. Seward’s mid-century decades highlighted endurance, pride, and ambition. The community’s growth demonstrated resilience, where heritage and modern development coexisted. Seward’s story mirrors Alaska’s broader narrative: frontier towns enduring hardship while adapting to modern expansion and cultural continuity.

Seward’s lore includes myths of ocean spirits guiding fishermen, legends of hidden gold, and stories of railroad workers braving storms. Families recall rebuilding after the 1964 disaster, parades, and school events in the 1950s. Residents remembered fishing festivals and cultural celebrations. Lore reflects both myth and memory, highlighting resilience, toughness, and cultural pride. Seward’s stories emphasize its dual identity: Indigenous heritage and frontier hub. These tales illustrate resilience and endurance, ensuring Seward remained a proud Alaskan community. Fact and legend blended into a layered heritage of survival, ambition, and cultural pride across generations.

Our Seward retro logo uses Alaska’s distressed bear motif, symbolizing wilderness toughness and resilience. The bear reflects Indigenous reverence and frontier endurance, while “1959” ties the design to Alaska’s statehood. Its black-and-white styling is rugged and retro, resembling crate labels and outfitter branding. The motif bridges Seward’s dual identity: Indigenous roots and modern frontier hub. On merchandise, it conveys toughness and pride, retro vintage in tone. The bear emblem honors Seward’s layered identity, making it a vintage symbol of Alaska’s resilience. Retro in style, it reflects continuity, endurance, and pride, perfectly suited for Seward’s cultural strength.

Today Seward is celebrated for its port, fishing heritage, and cultural pride. Its story reflects Indigenous presence, frontier resilience, and modern adaptation. Our Seward designs capture this layered identity, pairing the bear motif with vintage styling. They invite you to explore the Seward collection and carry forward a reminder of Alaska’s resilience. Retro in tone, the logo reflects toughness and authenticity. Seward’s emblem honors both heritage and modern growth, making it a vintage symbol of Alaska pride. Explore the collection and share in Seward’s story of resilience, endurance, and cultural pride.



Explore Seward Alaska Offerings


1964 Good Friday earthquake debris litters Seward harbor waterfront.

Seward Alaska — Travel Guide

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Visiting Seward Alaska Today

Seward sits at the head of Resurrection Bay with aquariums, glacier trails, and a lively harbor. Boardwalks and murals add color to a compact, scenic town.

Harbors, Parks, and Outdoor Adventures in Seward Alaska

For visitors searching for things to do in Seward Alaska:

  • Tour the SeaLife Center, seabird aviaries, touch tanks, and research exhibits.
  • Stop at the park visitor center for fjord cruises and ranger information.
  • Walk trails near Exit Glacier for viewpoints of blue ice and valley moraine.
  • Stroll Waterfront Park and harbor, boats, mountains, and sea breezes.
  • Follow the mural map downtown, quirky art scenes on building walls.

Why People Visit Seward Alaska

Seward blends marine science with glacier access and harbor life. Visitors enjoy easy walks, boat tours, and public art. It is dramatic, friendly, and photogenic. Travelers find year round appeal in parks, paths, and public spaces. The setting combines natural beauty with accessible neighborhoods and landmarks. History and everyday culture sit side by side in a welcoming way. Visitors can plan relaxed mornings and unhurried afternoons without missing key sights.



Explore Seward Alaska Offerings



For more in depth history research in Seward, Alaska it may be useful to reach out to (1) the Seward historical society, (2) the Seward public library local history room, (3) the Alaska state archives or historical commission, (4) the Seward town or city clerk records office, and (5) the Seward preservation or conservation commission. For more travel information in Seward, Alaska it may be useful to contact (1) the Seward chamber of commerce, (2) the Seward visitors bureau or tourist board, (3) the Seward parks and recreation department, (4) the Alaska state park office, and (5) the Seward regional transportation or airport information desk.