Collection: Petersburg Alaska

Shop the full Petersburg collection below — and — knock out your gift lists early.


See our pressroom for recent national press. Items below are shown in single size/color — see also black logo and white logo options. Enjoy!

Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Because items are made to order, we can’t accept returns for sizing or color choices. We do accept returns for defects, misprints, or shipping damage. Please review the detailed photos and descriptions before purchasing. Women’s fitted tees run small; if you prefer a looser fit on that or any item, consider sizing up.

How do I send gifts?

All items ship without prices and include a simple packing slip for easy gifting. Enter the recipient’s shipping address and your billing address at checkout. Use your contact info to receive tracking updates. Orders typically arrive within 6–11 business days—please allow extra time for time-sensitive gifts.

How do I care for my item?

For apparel: wash cold, inside-out, with like colors; avoid bleach and high heat; tumble dry low or hang dry. For embroidery, iron inside-out to protect the stitching. See specific care instructions in product descriptions and also follow general best practices in caring for your items for long term enjoyment.

How are items made and when will they arrive?

We make each item on demand using premium blanks, embroidery, and soft-hand prints. Production usually takes 2–5 business days (excluding weekends and holidays). You’ll receive tracking once shipped. We currently ship to U.S. addresses via USPS, UPS, or FedEx. Most orders arrive within 6–11 business days.

What’s the return/exchange policy?

We accept returns for defects, misprints, or damage on arrival. Report issues within 14 days with photos and your order number, and we’ll replace or refund. Size or color changes aren’t supported after purchase, so please consult size charts before ordering if you are at all unsure.

Who are we?

Merlin Classics is a volunteer-run, AI-assisted apparel project celebrating timeless local style. Every item is made to order, and profits (revenue minus external product/marketing cost) support hunger-relief programs in the communities our collections spotlight. Classic looks, real local impact—every purchase helps.

Petersburg Alaska — Retro Vintage History

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Petersburg, Alaska, was founded in the late nineteenth century by Norwegian settlers who saw opportunity in fishing and canning. Indigenous Tlingit peoples had long thrived there, harvesting salmon and using the area’s rich natural resources. The arrival of Peter Buschmann, who established a cannery in the 1890s, gave the town its name. Petersburg’s origins highlight a blend of Native heritage and immigrant resilience, tied to the sea and the bounty of Alaska’s waters. It became known as “Little Norway,” reflecting both its fishing traditions and the cultural pride of Scandinavian settlers in a frontier environment.

Steamship docked at Petersburg cannery, reflecting Alaska’s fishing heritage.

By the early twentieth century, Petersburg thrived on fishing, canning, and maritime trade. Its economy remained tied to the sea, with families passing down fishing traditions. The mid-twentieth century decades brought new schools, harbors, and civic buildings, strengthening the community. The 1950s and 1960s showed resilience against economic swings and environmental challenges. Petersburg’s timeline reflects Alaska’s dual heritage: Indigenous survival skills combined with immigrant traditions of endurance and work ethic. It grew into a fishing hub proud of its nickname “Little Norway,” sustaining a legacy of cultural pride and maritime resilience across generations.

Petersburg’s stories highlight both Indigenous traditions and Norwegian influence. Local myths celebrate fishermen braving storms, carrying on the seafaring spirit of ancestors. Residents remember town festivals with Scandinavian costumes, food, and music. Mid-century tales include rebuilding after storms, strengthening a culture of resilience. Another enduring story recalls “whale dances,” where locals claimed to hear rhythms of nature in pounding surf. These myths and memories emphasize pride, cultural endurance, and maritime life. Petersburg’s lore reflects Alaska’s broader story of blending Native heritage with immigrant strength, creating a town both resilient and culturally distinct.

Our Petersburg retro logo highlights Alaska’s bear motif, symbolizing wilderness, strength, and endurance. The distressed black-and-white design resembles crate stamps or outfitter marks, practical and weathered. “1959” anchors it in Alaska’s statehood, tying Petersburg’s fishing heritage to modern identity. The bear reflects toughness required to thrive in Alaska’s environment, while retro styling recalls maritime trade labels. On merchandise, it conveys authenticity and resilience, perfectly suited to a community shaped by storms and sea. The motif honors both Indigenous traditions and immigrant pride, a mark of endurance and maritime strength in Alaska’s fishing history.

Today Petersburg celebrates both its fishing economy and its cultural heritage as “Little Norway.” Festivals, maritime pride, and community resilience continue to define it. Our Petersburg designs embody this identity by pairing Alaska’s bear motif with retro styling. They invite you to explore the Petersburg collection and carry forward a story of endurance, cultural pride, and maritime life. Retro and authentic, the design honors resilience, heritage, and wilderness pride. Petersburg remains a symbol of Alaska’s unique blend of Indigenous and immigrant stories, tied together by the sea and its enduring frontier character.



Explore Petersburg Alaska Offerings


Fishing boats docked in Petersburg harbor, sustaining Alaska’s maritime traditions.

Petersburg Alaska — Travel Guide

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Visiting Petersburg Alaska Today

Petersburg is a fishing town in Southeast Alaska with strong Norwegian roots. Its harbor, trails, and museums showcase maritime culture and island scenery.

Harbors, Parks, and Heritage in Petersburg Alaska

For visitors searching for things to do in Petersburg Alaska:

  • Watch for wildlife at Marine Mammal Center, seals and seabirds along the shore.
  • Hike Mitkof Island Trails, forested paths and coastal overlooks near town.
  • Take a boat tour to LeConte Glacier Bay, dramatic icebergs and fjords.
  • Stroll the harbor district, fishing boats and colorful Scandinavian touches.
  • Visit Clausen Museum, quirky exhibits on local history and heritage.

Why People Visit Petersburg Alaska

Petersburg draws travelers with its blend of fishing culture and natural beauty. Visitors enjoy trails, harbor walks, and cultural museums. Its glacier access and Nordic traditions make it distinct in Alaska. Travelers find year round appeal in its parks, paths, and public spaces. The setting combines natural beauty with accessible neighborhoods and landmarks. History and everyday culture sit side by side in an easygoing, welcoming way.



Explore Petersburg Alaska Offerings



For more in depth history research in Petersburg, Alaska it may be useful to reach out to (1) the Petersburg historical society, (2) the Petersburg public library local history room, (3) the Alaska state archives or historical commission, (4) the Petersburg town or city clerk records office, and (5) the Petersburg preservation or conservation commission. For more travel information in Petersburg, Alaska it may be useful to contact (1) the Petersburg chamber of commerce, (2) the Petersburg visitors bureau or tourist board, (3) the Petersburg parks and recreation department, (4) the Alaska state park office, and (5) the Petersburg regional transportation or airport information desk.