Collection: Santa Monica California

Shop the full Santa Monica collection below — and — knock out your gift lists early.


See our pressroom for recent national press. Items below are shown in single size/color — see also black logo and white logo options. Enjoy!

Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Because items are made to order, we can’t accept returns for sizing or color choices. We do accept returns for defects, misprints, or shipping damage. Please review the detailed photos and descriptions before purchasing. Women’s fitted tees run small; if you prefer a looser fit on that or any item, consider sizing up.

How do I send gifts?

All items ship without prices and include a simple packing slip for easy gifting. Enter the recipient’s shipping address and your billing address at checkout. Use your contact info to receive tracking updates. Orders typically arrive within 6–11 business days—please allow extra time for time-sensitive gifts.

How do I care for my item?

For apparel: wash cold, inside-out, with like colors; avoid bleach and high heat; tumble dry low or hang dry. For embroidery, iron inside-out to protect the stitching. See specific care instructions in product descriptions and also follow general best practices in caring for your items for long term enjoyment.

How are items made and when will they arrive?

We make each item on demand using premium blanks, embroidery, and soft-hand prints. Production usually takes 2–5 business days (excluding weekends and holidays). You’ll receive tracking once shipped. We currently ship to U.S. addresses via USPS, UPS, or FedEx. Most orders arrive within 6–11 business days.

What’s the return/exchange policy?

We accept returns for defects, misprints, or damage on arrival. Report issues within 14 days with photos and your order number, and we’ll replace or refund. Size or color changes aren’t supported after purchase, so please consult size charts before ordering if you are at all unsure.

Who are we?

Merlin Classics is a volunteer-run, AI-assisted apparel project celebrating timeless local style. Every item is made to order, and profits (revenue minus external product/marketing cost) support hunger-relief programs in the communities our collections spotlight. Classic looks, real local impact—every purchase helps.

Santa Monica California — Retro Vintage History

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Santa Monica’s history began with the Tongva people, who lived along the coast for centuries. Spanish explorers named the area in 1769, and ranchos dominated the landscape through the nineteenth century. By the 1870s, developers transformed it into a seaside town. Its founding identity reflects Indigenous heritage, colonial change, and frontier resilience. Fishing, farming, and later tourism anchored survival. Santa Monica’s story highlights California’s duality: sacred coastal land and suburban beach resort. From its earliest days, Santa Monica embodied continuity and ambition, creating a layered identity rooted in resilience, adaptation, and coastal pride across centuries.

Santa Monica Pleasure Pier with coaster, crowds, and early automobiles.

In the late nineteenth and early twentieth centuries, Santa Monica grew on railroads, piers, and tourism. By the 1950s and 1960s, suburban expansion brought new neighborhoods, schools, and freeways. Its beaches and piers became cultural landmarks, with parades, festivals, and movies shaping its global image. Its timeline reflects adaptability: frontier ranchland transformed into suburban resort. Santa Monica’s mid-century decades emphasized optimism and cultural pride, balancing heritage with modern suburban identity. The city became a symbol of resilience, leisure, and tradition, representing California’s broader transformation into a suburban and cultural hub along the Pacific coast.

Santa Monica’s lore includes myths of Spanish treasure, Indigenous spirits, and parades celebrating coastal pride. Families recall surfing contests, fairs, and amusement piers in the 1950s. Residents remembered suburban expansion, festivals, and cultural pride. Lore reflects both myth and memory, emphasizing resilience, heritage, and optimism. Santa Monica’s stories highlight its dual identity: beach resort and suburban hub. Fact and legend alike illustrate adaptability, showing how traditions endured alongside progress. Santa Monica’s tales reflect California’s character: resilience, pride, and cultural endurance, making it a coastal community where heritage and optimism blended into identity.

Our Santa Monica retro logo uses California’s bear and star motif, symbolizing resilience, independence, and pride. The bear reflects coastal toughness and endurance, while the star recalls California Republic heritage. “1850” ties the motif to statehood pride. Its black-and-white styling is retro, resembling WPA posters, crate labels, and pier signage. The motif bridges Santa Monica’s dual identity: suburban beach hub and cultural landmark. On merchandise, it conveys toughness, pride, and heritage, retro vintage in tone. The bear and star emblem honors Santa Monica’s layered identity, making it a vintage symbol of California pride. Retro in style, it reflects toughness and cultural pride.

Today Santa Monica is celebrated for its beaches, piers, and suburban neighborhoods. Its story reflects Indigenous presence, colonial roots, and suburban optimism. Our Santa Monica designs capture this layered identity, pairing the bear and star motif with vintage styling. They invite you to explore the Santa Monica collection and carry forward a reminder of California’s resilience. Retro in tone, the logo reflects authenticity, toughness, and cultural pride. Santa Monica’s emblem honors both heritage and modern growth, making it a vintage symbol of California’s identity. Explore the collection and share in Santa Monica’s story of pride.



Explore Santa Monica California Offerings


Bathing beauty surveys crowded Santa Monica beach from bluff.

Santa Monica California — Travel Guide

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Visiting Santa Monica California Today

Santa Monica frames the Pacific with piers, bluffs, and palm lined promenades. Art spaces and pedestrian streets make a classic, walkable beach city.

Beaches, Parks, and Culture in Santa Monica California

For visitors searching for things to do in Santa Monica California:

  • Stroll the Pier, ocean breezes, rides, and views toward the mountains.
  • Relax in Palisades Park, cliff top lawns and coastal overlooks.
  • Visit the Beach House, historic pool, galleries, and sandy shoreline access.
  • Walk Third Street Promenade, street performers and storefronts under open sky.
  • See the Camera Obscura, quirky lens view of the sunlit coastline.

Why People Visit Santa Monica California

Santa Monica mixes parks, piers, and car free streets. Visitors enjoy bluffs, sunsets, and public art. It is iconic, friendly, and full of light. Travelers find year round appeal in parks, paths, and public spaces. The setting combines natural beauty with accessible neighborhoods and landmarks. History and everyday culture sit side by side in a welcoming way. Visitors can plan relaxed mornings and unhurried afternoons without missing key sights.



Explore Santa Monica California Offerings



For more in depth history research in Santa Monica, California it may be useful to reach out to (1) the Santa Monica historical society, (2) the Santa Monica public library local history room, (3) the California state archives or historical commission, (4) the Santa Monica town or city clerk records office, and (5) the Santa Monica preservation or conservation commission. For more travel information in Santa Monica, California it may be useful to contact (1) the Santa Monica chamber of commerce, (2) the Santa Monica visitors bureau or tourist board, (3) the Santa Monica parks and recreation department, (4) the California state park office, and (5) the Santa Monica regional transportation or airport information desk.