Then, in 1926, a number was painted onto the map that gave Santa Monica its most enduring identity. Route 66 — the highway that carried the country west from Chicago through eight states — was routed to end here, at the edge of the continent. The 'End of the Trail' became a destination in its own right: the place where the great American road trip finally runs out of road. For travelers who have driven the whole 2,448 miles, the Santa Monica Pier is the finish line, and that is a story Santa Monica has worn proudly ever since.
Today Santa Monica is California's beach and the end of America's road. Its story runs from the Tongva coast and the senator's 1875 resort, through the amusement-pier era and the founding of an aircraft company, to the Route 66 terminus that still draws travelers to the edge of the Pacific. Our Santa Monica designs gather that identity into wearable form — the bear and star, the pier, and the End of the Trail. Santa Monica, California: where Route 66 meets the sea.
Why People Visit Santa Monica
Santa Monica rewards visitors with a rare mix — a historic amusement pier, the western end of Route 66, miles of beach, and a walkable downtown, all on a bright Pacific bay. People come for the pier and the End of the Trail, for sunsets off the bluffs of Palisades Park, and for an easy California beach day with a long history behind it. It is iconic, friendly, and unmistakably Southern California.
