Long before the road or the pier, this stretch of coast was home to the Tongva (Gabrielino) people, who lived along Santa Monica Bay for centuries. A Spanish expedition camped nearby in 1769 and left the name of a saint on the place; through the Mexican era the land was ranch country, part of the great Sepulveda grant. The Tongva remain part of the Los Angeles region today, and the bay they knew is still the heart of the city that grew here.
Today Santa Monica is California's beach and the end of America's road. Its story runs from the Tongva coast and the senator's 1875 resort, through the amusement-pier era and the founding of an aircraft company, to the Route 66 terminus that still draws travelers to the edge of the Pacific. Our Santa Monica designs gather that identity into wearable form — the bear and star, the pier, and the End of the Trail. Santa Monica, California: where Route 66 meets the sea.
Why People Visit Santa Monica
Santa Monica rewards visitors with a rare mix — a historic amusement pier, the western end of Route 66, miles of beach, and a walkable downtown, all on a bright Pacific bay. People come for the pier and the End of the Trail, for sunsets off the bluffs of Palisades Park, and for an easy California beach day with a long history behind it. It is iconic, friendly, and unmistakably Southern California.
