As the city grew, one of its mayors gave it a treasure. Samuel Merritt, mayor from 1867 to 1869, proposed and funded a dam across a tidal slough at the heart of downtown, turning brackish marsh into a clean saltwater lake. In 1870 the state legislature declared it a refuge for the migrating birds of the Pacific Flyway that crowded its shores — the first official wildlife refuge in the United States. Lake Merritt has been the jewel of Oakland ever since: 155 acres and three and a half miles around, ringed by parkland and five little bird islands, still alive with herons, pelicans, and the great autumn flights, and a National Historic Landmark since 1963. A wild lake in the middle of a working city is a very Oakland kind of idea.
So Oakland gathers oak groves, a wild lake with a necklace of lights, redwoods that once steered ships, a night heron on the city seal of the heart, and the end of the transcontinental line onto one East Bay shore — with a 2025 quarter carrying an Oakland story in millions of pockets. Our Oakland designs gather all of that into wearable form. Wear the history. Oakland, California — The Town: oak groves, the Necklace of Lights, and the western end of the line.
Why People Visit Oakland
Visitors come to Oakland for a Bay Area city with its own strong character: a wild lake at its center, redwood groves in the hills, a historic waterfront, and one of the most celebrated food scenes in California. The museums and Jack London Square sit minutes from the lake, and San Francisco is a quick trip across the bay. Equal parts oak-grove heritage and creative energy, Oakland rewards anyone drawn to the heart of the East Bay.
