
Set on the leeward side of the West Maui Mountains (Mauna Kahālāwai), Lahaina has always been a place of strong sun and wide ocean horizons — the bright, dry shore that gives Lahaina Noon its name and the islands their famous light.
Our Lahaina logo carries Hawaiʻi's hibiscus over "1795," the year the islands were brought together as the Kingdom of Hawaiʻi. The hibiscus — the state flower — stands for the natural beauty and aloha of the islands, and the date marks the founding of the kingdom whose capital Lahaina became. Printed in a distressed black-and-white that reads like an old travel decal, it's island heritage in shorthand: Hawaiian, historic, and rooted in West Maui.