By the middle of the nineteenth century, Lahaina was a great whaling port. Hundreds of ships rode at anchor in its roadstead each season, and the town was a Pacific crossroads of sailors, traders, and goods from around the world. Sugar plantations later reshaped the surrounding lands, and Lahaina carried its layered history — Hawaiian royal seat, mission town, and seaport — into the modern era.
Our Lahaina logo carries Hawaiʻi's hibiscus over "1795," the year the islands were brought together as the Kingdom of Hawaiʻi. The hibiscus — the state flower — stands for the natural beauty and aloha of the islands, and the date marks the founding of the kingdom whose capital Lahaina became. Printed in a distressed black-and-white that reads like an old travel decal, it's island heritage in shorthand: Hawaiian, historic, and rooted in West Maui.
