
Our Lahaina logo carries Hawaiʻi's hibiscus over "1795," the year the islands were brought together as the Kingdom of Hawaiʻi. The hibiscus — the state flower — stands for the natural beauty and aloha of the islands, and the date marks the founding of the kingdom whose capital Lahaina became. Printed in a distressed black-and-white that reads like an old travel decal, it's island heritage in shorthand: Hawaiian, historic, and rooted in West Maui.
Lahaina holds one of the deepest histories in all of Hawaiʻi — a Native Hawaiian shore, a royal capital, and a Pacific seaport, set under the West Maui Mountains on the brightest coast of Maui. Our Lahaina designs honor that heritage — the islands' hibiscus, the old kingdom, and the sun-bright West Maui shore — in vintage form. Lahaina, Hawaiʻi — historic heart of West Maui.