
Our Lahaina logo carries Hawaiʻi's hibiscus over "1795," the year the islands were brought together as the Kingdom of Hawaiʻi. The hibiscus — the state flower — stands for the natural beauty and aloha of the islands, and the date marks the founding of the kingdom whose capital Lahaina became. Printed in a distressed black-and-white that reads like an old travel decal, it's island heritage in shorthand: Hawaiian, historic, and rooted in West Maui.
Native Hawaiians lived on this West Maui shore for centuries, with Lahaina a place of taro loʻi, fishponds, and the royal island of Mokuʻula at Mokuhinia. In the early 1800s Lahaina became the capital of the Kingdom of Hawaiʻi — the seat of the islands' royal government in the decades after the 1795 unification — and one of the most important towns in the Pacific.