Today Hilo is the bayfront cultural capital of Hawaiʻi Island — a rain-green town of waterfalls, gardens, and hula, looking out across its crescent bay to Mauna Kea. Its story runs from a Native Hawaiian homeland on the bay through a plantation port and the hard lessons of the sea to the warm, multicultural town it is now. Our Hilo designs gather that identity into wearable form — the hibiscus-and-1795 emblem, the bay, and the falls. Hilo, Hawaiʻi: rain, rainbows, and aloha.
About 126 inches of rain fall at Hilo in an average year, across more than 270 days, among the highest totals of any U.S. city.
Why People Visit Hilo
Hilo offers the most authentic, culturally rich side of Hawaiʻi Island — waterfalls, gardens, markets, and deep Hawaiian heritage, all in a relaxed bayfront town. Visitors come for the rainforest scenery and the easy access to volcanoes and coast, and stay for the unhurried, welcoming feel of a real town rather than a resort strip. From the morning rainbows at Waiānuenue to the gardens along the bay, it rewards a slow pace. It is green, genuine, and beautiful in every season on the bay.
