Our Dallas logo carries the Texas longhorn over “Texas Republic · Est. 1845,” the year Texas joined the Union — the shared emblem of every Merlin Classics Texas town. Printed in clean retro black-and-white that reads like an old rodeo poster or a brand burned into a fence rail, the longhorn and Lone Star stand for Texas as a whole; what makes this one Dallas is everything behind it — the flying red Pegasus, the lit-up Ball on the skyline, the Art Deco grandeur of Fair Park, and a prairie trading post that willed itself into Big D.
The skyline tells that story. Reunion Tower — “the Ball,” a geodesic sphere on a slender stem, lit up at night — went up in 1978 and became an instant landmark. Out at Fair Park stands something rarer still: the largest collection of Art Deco exposition buildings in the world, raised for the 1936 Texas Centennial Exposition, all murals and statuary and grand promenades. Downtown, the Dallas Arts District grew into one of the biggest urban arts districts in the country, its concert halls and museums drawn by some of the most famous architects alive. Dallas has always liked to build big, and to be seen doing it.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
