Today Dallas is skyline and prairie light, museums and neon, a flying red horse over a downtown that never stops building. Our Dallas designs gather that identity — the longhorn emblem, Big D confidence, the Pegasus and the skyline — into wearable form. It is a Texas city that made itself out of almost nothing and has been proud of it ever since. Dallas, Texas — Big D, where the red Pegasus still flies over a skyline a frontier trader started by a river ford.
What followed was a boom the city more or less willed into being. Dallas made itself the largest inland cotton market in the country, then turned cotton money into banks, and banks into the financial capital of the East Texas oil fields — “Big D,” where the money was. Style came with the money: Neiman Marcus opened its doors in 1907 and gave the city a name for fashion and luxury it has never let go of. By the early twentieth century the prairie trading post had become one of the great commercial cities of the Southwest — glittering, ambitious, and a little theatrical about it.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
