What followed was a boom the city more or less willed into being. Dallas made itself the largest inland cotton market in the country, then turned cotton money into banks, and banks into the financial capital of the East Texas oil fields — “Big D,” where the money was. Style came with the money: Neiman Marcus opened its doors in 1907 and gave the city a name for fashion and luxury it has never let go of. By the early twentieth century the prairie trading post had become one of the great commercial cities of the Southwest — glittering, ambitious, and a little theatrical about it.
Our Dallas logo carries the Texas longhorn over “Texas Republic · Est. 1845,” the year Texas joined the Union — the shared emblem of every Merlin Classics Texas town. Printed in clean retro black-and-white that reads like an old rodeo poster or a brand burned into a fence rail, the longhorn and Lone Star stand for Texas as a whole; what makes this one Dallas is everything behind it — the flying red Pegasus, the lit-up Ball on the skyline, the Art Deco grandeur of Fair Park, and a prairie trading post that willed itself into Big D.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
