Today Dallas is skyline and prairie light, museums and neon, a flying red horse over a downtown that never stops building. Our Dallas designs gather that identity — the longhorn emblem, Big D confidence, the Pegasus and the skyline — into wearable form. It is a Texas city that made itself out of almost nothing and has been proud of it ever since. Dallas, Texas — Big D, where the red Pegasus still flies over a skyline a frontier trader started by a river ford.
What’s with the flying red Pegasus? Look up in downtown Dallas and you may catch a red horse with wings, glowing against the night. The flying red Pegasus has watched over the city since 1934, when an oil company raised a rotating neon “Flying Red Horse” atop the Magnolia Building — then the tallest tower west of the Mississippi — to welcome the oilmen of a national convention. It was visible for miles, bright enough that pilots are said to have steered by it, and it quickly became the thing Dallas loved most about itself. Nine decades on, taken down, rebuilt, and re-lit, the Pegasus still turns above the skyline — the unofficial mascot of Big D.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
