It started with a mission and a river. In 1718 Spanish friars founded a mission and a presidio on a spring-fed river in South Texas and named both for St. Anthony. Within a few years there were five missions strung along the water, and a town grew up among them — built by Spanish friars, Canary Island farmers, German brewers, and Texas cattlemen. Three centuries later the missions are a World Heritage Site and the river is the most famous walk in Texas. This is the deep, layered San Antonio underneath it all — and this page tells that story.
The river was Payaya homeland — one of many Coahuiltecan peoples of South Texas — long before it carried a Spanish name; a 1691 expedition reached it on St. Anthony's feast day and gave the river his name. In May 1718 Fray Antonio de Olivares and the governor Martín de Alarcón founded Mission San Antonio de Valero and the Presidio San Antonio de Béxar on its banks. Over the next thirteen years four more missions followed up and down the river — the largest concentration of Spanish colonial missions in North America. The missions were built on the labor and conversion of the region's Indigenous peoples, a hard history the stones carry alongside their beauty.
The missions came first, but the town proper came in 1731, when fifty-six colonists from the Canary Islands — sent across the Atlantic by the Spanish crown — laid out San Fernando de Béxar around a central plaza and began the church that became San Fernando Cathedral. It was the first organized civil town in Texas, and their plaza is still the heart of downtown. For the next century San Antonio was the most important town between the Rio Grande and the Louisiana line — the capital of Spanish, and then Mexican, Texas.
What's with the Canary Islanders? Here's the part almost nobody knows: San Antonio's first civil town wasn't founded by Texans, or even by mainland Spaniards. In 1731 the Spanish crown shipped fifty-six colonists all the way from the Canary Islands — the volcanic Atlantic islands off the northwest coast of Africa — to anchor a real town beside the missions. They platted San Fernando de Béxar around a central plaza, started a parish church, and formed the first elected civil government in Texas. Their descendants, the isleños, still hold reunions, and the cathedral they began still stands on Main Plaza. A Texas city founded by islanders from off the coast of Africa — that's the kind of origin story San Antonio specializes in.
The Alamo — Mission San Antonio de Valero, the first of San Antonio's five Spanish colonial missions.
The five missions are the city's crown. San José, the "Queen of the Missions," still shows its carved Rose Window and great stone granary; Concepción keeps traces of its painted walls; San Juan and Espada anchor the southern end of the river trail. And Mission San Antonio de Valero — the first of them — is the one the world now knows as the Alamo. A battle was fought there in 1836 during the Texas Revolution, with heavy losses on both the defenders' and the Mexican army's sides; it is a solemn place, remembered very differently by different people. In 2015 all five missions together were named a UNESCO World Heritage Site — the only one in Texas.
A different kind of landmark runs below the streets: the River Walk, the cypress-shaded paseo first designed in 1929 to turn the downtown river into a level of the city all its own. Above it, San Antonio kept layering — German brewers and the old breweries, Texas cattle drives, the rail boom, and a long run as "Military City." Our San Antonio logo gathers the Texas end of that story into a Texas longhorn — the cattle breed that built the open range — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a rodeo poster, the longhorn and star read as Texas in shorthand — cattle country, the Lone Star, the open range — set over the deep Spanish-colonial city the missions built.
Today San Antonio is the second-largest city in Texas and one of the most-visited in the country, but its heart is still the oldest civic story in the state: a 1718 mission on a river, five Spanish missions strung along the water, a town founded by Canary Island colonists, and three centuries of Tejano, Spanish, German, and Texas-cattle heritage layered one over another. Our San Antonio designs gather that identity into wearable form — the river, the missions, the longhorn-and-star, the 1718 founding. From the mission bells to the River Walk — wear a little of San Antonio's three centuries of Texas soul.
San Antonio parade riders — the Texas-heritage pageantry of the old river city.
San Antonio Texas — Travel Guide
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Visiting San Antonio Texas Today
San Antonio sits on the San Antonio River at the southern edge of the Texas Hill Country — the second-largest city in Texas and the cultural heart of South Texas. Its deepest history is also its most visitable: five Spanish colonial missions, a cathedral begun by Canary Island colonists, and the river that started it all.
Missions, the River & the Old Town in San Antonio Texas
For visitors searching for things to do in San Antonio, Texas:
Walk the River Walk (Paseo del Río), the cypress-shaded riverside promenade below street level.
Visit the Alamo (Mission San Antonio de Valero), the first of the city's five Spanish colonial missions.
Tour Mission San José, the "Queen of the Missions," with its carved Rose Window and stone granary.
Follow the Mission Trail to Concepción, San Juan, and Espada along the river.
Step inside San Fernando Cathedral on Main Plaza, begun by the 1731 Canary Island colonists.
Explore the Pearl, the restored historic brewery district north of downtown.
Wander Brackenridge Park and the Japanese Tea Garden, with stone footbridges and koi ponds.
Browse Market Square (El Mercado), the largest Mexican market in the United States.
Why People Visit San Antonio Texas
People come to San Antonio for the River Walk and the Alamo, but the city rewards anyone who follows the older thread: a chain of five Spanish missions along a quiet river, a downtown laid out by Canary Island colonists in 1731, and a Tejano culture you can hear in the music and taste in the food. It's warm, walkable, and layered — three centuries of South Texas history sitting right alongside the modern city.
For deeper reading on the San Antonio, Texas history described here — the Payaya and Coahuiltecan homeland, the 1718 founding of Mission San Antonio de Valero and Presidio San Antonio de Béxar, the five Spanish colonial missions and their 2015 UNESCO World Heritage designation, the 1731 Canary Island colonists and San Fernando de Béxar, the 1836 battle at the Alamo, and the River Walk — it may be useful to consult (1) the San Antonio Conservation Society, (2) the San Antonio Missions National Historical Park (National Park Service) and the Alamo (Texas General Land Office), (3) the Texas State Library and Archives Commission and the Texas Historical Commission, (4) the City of San Antonio Office of Historic Preservation and the city clerk's records office, and (5) the Texana and Genealogy collections of the San Antonio Public Library and the University of Texas at San Antonio libraries. For travel and visitor information, it may be useful to contact (1) Visit San Antonio, (2) Travel Texas, (3) the City of San Antonio Parks and Recreation Department, (4) the Texas State Parks office, and (5) the regional visitor and airport information desks.