Collection: Clearwater Florida

Shop the full Clearwater collection below — and — knock out your gift lists early.


See our pressroom for recent national press. Items below are shown in single size/color — see also black logo and white logo options. Enjoy!

Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Because items are made to order, we can’t accept returns for sizing or color choices. We do accept returns for defects, misprints, or shipping damage. Please review the detailed photos and descriptions before purchasing. Women’s fitted tees run small; if you prefer a looser fit on that or any item, consider sizing up.

How do I send gifts?

All items ship without prices and include a simple packing slip for easy gifting. Enter the recipient’s shipping address and your billing address at checkout. Use your contact info to receive tracking updates. Orders typically arrive within 6–11 business days—please allow extra time for time-sensitive gifts.

How do I care for my item?

For apparel: wash cold, inside-out, with like colors; avoid bleach and high heat; tumble dry low or hang dry. For embroidery, iron inside-out to protect the stitching. See specific care instructions in product descriptions and also follow general best practices in caring for your items for long term enjoyment.

How are items made and when will they arrive?

We make each item on demand using premium blanks, embroidery, and soft-hand prints. Production usually takes 2–5 business days (excluding weekends and holidays). You’ll receive tracking once shipped. We currently ship to U.S. addresses via USPS, UPS, or FedEx. Most orders arrive within 6–11 business days.

What’s the return/exchange policy?

We accept returns for defects, misprints, or damage on arrival. Report issues within 14 days with photos and your order number, and we’ll replace or refund. Size or color changes aren’t supported after purchase, so please consult size charts before ordering if you are at all unsure.

Who are we?

Merlin Classics is a volunteer-run, AI-assisted apparel project celebrating timeless local style. Every item is made to order, and profits (revenue minus external product/marketing cost) support hunger-relief programs in the communities our collections spotlight. Classic looks, real local impact—every purchase helps.

Clearwater Florida — Retro Vintage History

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Clearwater’s name comes from the springs used by Indigenous peoples long before Spanish explorers arrived. Settlers established farms and trading posts in the nineteenth century, building a small community along the Gulf Coast. Its founding identity reflects both natural abundance and frontier difficulty, where hurricanes and isolation challenged survival. Farming citrus and fishing anchored livelihoods. Clearwater’s origins highlight Florida’s dual identity: a land of beauty and abundance, but also hardship requiring resilience. The community’s early years demonstrated determination, shaping Clearwater into a town that embraced tradition while preparing for suburban and tourist growth.

Clearwater Florida vintage aerial postcard of Clearwater Beach with sugar-white sands and Gulf waters.

The late nineteenth century brought railroads and tourism, establishing Clearwater as a resort. In the early twentieth century, hotels and trolleys boosted growth. The 1950s and 1960s marked suburban expansion, with schools, highways, and shopping centers defining development. Beaches became iconic tourist destinations, while hurricanes periodically set back progress. Clearwater’s timeline highlights resilience and optimism, showing how the town rebuilt and adapted after storms. Its story reflects Florida’s mid-century transformation: from rural community to suburban hub, balancing tradition with rapid expansion fueled by tourism, suburban families, and cultural celebrations tied to Gulf heritage.

Clearwater’s stories include pirate myths of treasure buried in Gulf sands and tales of Native spirits protecting springs. Families recall beach parades, clambakes, and drive-in theaters of the 1950s. Residents remember rebuilding after hurricanes, stories that highlighted community resilience. Clearwater’s lore also includes sporting pride, with baseball spring training camps defining local culture. These myths and memories illustrate resilience, optimism, and tradition, blending Florida’s heritage with modern suburban life. Clearwater’s layered identity shows how myth, memory, and endurance shaped a coastal community known for resilience, beaches, and optimism in the face of storms.

Our Clearwater retro logo uses Florida’s alligator motif, reflecting toughness, adaptability, and wild heritage. The alligator represents resilience against storms and the spirit of Florida’s frontier. “1845” grounds the motif in statehood pride. Its black-and-white styling is retro and authentic, resembling woodcut prints or crate labels. The motif bridges Clearwater’s dual story: small farming village and booming resort town. On merchandise, it feels vintage and rugged, emphasizing resilience and heritage. The alligator motif honors Clearwater’s layered identity, reflecting toughness and authenticity, making it a timeless emblem of Florida’s Gulf Coast resilience.

Today Clearwater is celebrated for its beaches, tourism, and suburban neighborhoods. Its story reflects Indigenous heritage, frontier endurance, and suburban optimism. Our Clearwater designs embody this layered story, pairing the alligator motif with retro styling. They invite you to explore the Clearwater collection and carry forward a reminder of Florida’s resilience. Retro in tone, the motif honors Clearwater’s layered history, perfectly reflecting toughness, authenticity, and pride. Explore the collection and share in the story of a Gulf Coast town that embodies Florida’s balance of beauty, resilience, and community spirit.



Explore Clearwater Florida Offerings


Clearwater Florida historic Jack Russell Memorial Stadium, longtime home of spring training baseball.

Clearwater Florida — Travel Guide

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Visiting Clearwater Florida Today

Clearwater features wide Gulf beaches, family piers, and urban parks. Boardwalks and harbors connect lively coastal spaces with downtown greens.

Beaches, Parks, and Attractions in Clearwater Florida

For visitors searching for things to do in Clearwater Florida:

  • Relax on Clearwater Beach, broad white sand and calm, shallow water.
  • Walk Pier 60 for sunsets, fishing, and daily family-friendly activity.
  • Tour Clearwater Marine Aquarium, rehabilitation center and educational exhibits.
  • Stroll Cleveland Street, downtown corridor with public art and views.
  • Visit Coachman Park for lawns, paths, and waterfront breezes.

Why People Visit Clearwater Florida

Clearwater appeals with simple beach days and thoughtful education centers. Downtown greens and waterfront promenades add balance. It is bright, friendly, and easygoing on the Gulf Coast. Travelers find year round appeal in parks, paths, and public spaces. The setting combines natural beauty with accessible neighborhoods and landmarks. History and everyday culture sit side by side in a welcoming way. Visitors can plan relaxed mornings and unhurried afternoons without missing key sights.



Explore Clearwater Florida Offerings



For more in depth history research in Clearwater, Florida it may be useful to reach out to (1) the Clearwater historical society, (2) the Clearwater public library local history room, (3) the Florida state archives or historical commission, (4) the Clearwater town or city clerk records office, and (5) the Clearwater preservation or conservation commission. For more travel information in Clearwater, Florida it may be useful to contact (1) the Clearwater chamber of commerce, (2) the Clearwater visitors bureau or tourist board, (3) the Clearwater parks and recreation department, (4) the Florida state park office, and (5) the Clearwater regional transportation or airport information desk.