The land boom of the 1920s built and busted, the beach kept rising — and then two things happened in 1947: big-league baseball made Clearwater its spring home, beginning one of the longest team-and-town spring training partnerships in the game (the Phillies have trained here ever since), and a local boatbuilder named Clark Mills launched a plywood sailboat for the neighborhood kids on August 14 — the Optimist pram, which went on to become the most popular children’s sailboat on earth. Pier 60 — the current pier went up in 1962 — made the sunset itself a nightly civic event, and through every storm the Gulf has thrown at it, the town has rebuilt and reopened the umbrellas.
So Clearwater gathers the springs the Tocobaga drank from, a fort on a bluff, an orange grove, a railroad, a white Victorian queen of a hotel, a county seat crowned in 1915, two very good ideas from 1947, and a nightly sunset that draws a crowd like a headline act — and our Clearwater designs fold all of it into wearable form. Whether Clearwater is your hometown, your beach, your spring ritual, or the place your family measures every other vacation against, wear the history. On the Gulf since 1915.
Why People Visit Clearwater Florida
Clearwater offers three miles of white-sand barrier-island beach repeatedly ranked among America's top beaches, one of the sunniest coasts in the country, the 1947 origin point of the Optimist Pram class sailboat that taught most of the world's Olympic sailors how to sail, and one of the longest spring-training affiliations in Major League Baseball running since the same year. The freshwater springs that gave the place its name still feed the harbor; the Tocobaga lived here for centuries before contact; the Pinellas Peninsula is one of the densest concentrations of small Gulf coast communities in Florida. Visitors come for the beach, the pier, the springs, the boat heritage, the spring training, the sunsets, the snowbird-season rhythm, and the simple Gulf Coast pleasure of three miles of sand under the brightest sky in the country. On the Gulf since 1915.
