Today St. Augustine is celebrated as one of America's most distinctive small cities — historic, walkable, sea-aired, and unmistakably first. Our St. Augustine designs gather that identity into wearable form: the coquina fort, the lanterns on Aviles Street, the lighthouse off Anastasia, and the winter glow of the Nights of Lights. Explore the collection and carry a little of the nation's oldest city wherever you go.
Our St. Augustine retro logo features Florida's alligator — a Florida-tough emblem that suits a town that has outlasted three flags, two sieges, four centuries, and every hurricane the Atlantic has thrown at it. The 1845 statehood reference grounds it in Florida history. Rendered in black-and-white with a vintage, hand-printed feel — crate-stamp ink, slightly off-register — it carries the practical resilience of the coastal Spanish colonial city without overstating itself. On a tee, a cap, or a wall print, it reads as a quiet badge of the oldest city in America: a Florida town that has earned every line on its face.
Why People Visit St Augustine Florida
- Tour the Castillo de San Marcos, the oldest masonry fort in the continental US — coquina walls, diamond bastions, the dry moat, and views across Matanzas Bay from the gun deck.
- Walk St. George Street, the car-free colonial corridor lined with historic buildings, and Aviles Street, often called the oldest street in the United States.
- Climb the St. Augustine Lighthouse on Anastasia Island for sweeping coastal panoramas and maritime exhibits.
- See the Spanish Renaissance former Hotel Ponce de Leon (1888) and the former Hotel Alcazar — Henry Flagler's Gilded-Age landmarks anchoring the old town.
- Visit the Gonzalez-Alvarez House, the "Oldest House" in the city, with its first floor dating to about 1727.
- Stop at the Cathedral Basilica of St. Augustine, the oldest Catholic parish in the United States.
- Cross the Bridge of Lions over Matanzas Bay, with its marble lions and Mediterranean Revival towers.
- Visit Fort Mose Historic State Park just north of town, the 1738 site where free Black militiamen and their families established their own community under Spanish protection.
- Wander Lincolnville, the late-19th-century neighborhood of Victorian-era homes south of the old town.
- Relax on St. Augustine Beach and the Anastasia Island shore, broad Atlantic sands a short drive over the bay.
- Come back in winter for the Nights of Lights (mid-November into January), when millions of white lights wrap the historic district.
