
Our Sonoma retro logo carries the California Republic bear and star — the same bear and star Todd hand-painted on the Plaza in 1846, the same pair that became the state flag in 1911. The "Est. 1850" beneath them marks California statehood, the year the Republic settled finally into the United States. Rendered in black-and-white with a hand-printed, distressed feel, the design reads less like a souvenir and more like a piece of California's actual paperwork — the original flag, the original star, the original year. On a tee or a cap it carries the simplest possible statement: California started here.
Walk Sonoma Plaza today and the town is still organized around it. Eight acres of lawns, paths, fountains, a pond, and a 1908 Mission Revival City Hall at the center, ringed on all four sides by an unbroken arc of adobe and brick — the same buildings that framed the pueblo when Vallejo laid it out in 1835 and the Bear Flaggers raised their standard in 1846. Mission San Francisco Solano stands on the northeast corner, the Sonoma Barracks beside it; the Bear Flag Monument, a bronze of a Bear Flagger raising the flag dedicated in 1932, marks the spot on the northeast lawn where Todd's flag went up. The Toscano, Swiss, and Sonoma Hotels face the square from the north and west. It is the largest town plaza in California, a National Historic Landmark district — and the only town square in the state where a sovereign republic was ever declared.
Why People Visit Sonoma California
Sonoma is the rare California town where the state's earliest chapters are still standing on the same square. Visitors come for the Plaza — the largest town plaza in California — and the adobes that ring it. They come for the Bear Flag Monument and the story of the 25-day California Republic. They come for Mission San Francisco Solano, the last of the California missions. They come for Buena Vista and the Sonoma Valley AVA, where California's premium wine country began. And they come because Sonoma is, in the most literal way, where California started.