
Our Santa Monica logo carries the California Republic bear and star above "Est. 1850," the year of statehood — the shared retro emblem of our California places, drawn in a worn black-and-white that recalls a WPA poster or an old pier ticket. The bear links Santa Monica to every other California town we make; what makes this one Santa Monica is everything around it — the road's end, the wheel, the carousel, and the beach that stands for all beaches.
Today Santa Monica is California's beach and the end of America's road. Its story runs from the Tongva coast and the senator's 1875 resort, through the amusement-pier era, the birth of Douglas Aircraft, and the 1936 arrival of Route 66, to the solar wheel turning over the Pacific tonight. Wear a little of the place where the road runs out and the ocean begins.
Why People Visit Santa Monica
Santa Monica rewards visitors with a rare mix — a historic amusement pier, the western end of Route 66, miles of state beach, and one of America's great walking downtowns, all on a bright Pacific bay. People come for the pier and the End of the Trail, and stay for the sunsets off the bluffs and the easy, salt-aired grace of California's beach city.