Our San Francisco retro logo carries the California Bear and star of the Bear Flag tradition, with "1850" stamped beneath — the year of California statehood and San Francisco’s incorporation. The black-and-white styling is retro, in the visual vocabulary of WPA posters, crate labels, and the wayfinding of the rebuilt city. The bear and star, paired with the date, place the design in the founding generation of the state — and the city that came back from 1906, built the Bridge, and ran the cable cars every day in between.
What’s with the Principal Chief? Six years after the prison closed, Alcatraz got different visitors — and one of them was a young woman the city had raised. Wilma Mankiller came to San Francisco in 1956 as a child, when her Cherokee family was moved from Oklahoma under the federal relocation program; she grew up in the city’s working neighborhoods and studied at San Francisco State. When Indians of All Tribes occupied Alcatraz beginning in November 1969, she crossed the bay to support it and later called the nineteen-month occupation her political awakening. That road led home: in 1985 she became the first woman Principal Chief of the Cherokee Nation, led it for a decade, and received the Presidential Medal of Freedom. In 2022 the United States Mint honored her with the Wilma Mankiller quarter in the American Women Quarters Program — her gaze resolute, wrapped in a traditional shawl beside the seven-pointed star of the Cherokee Nation.
Why People Visit San Francisco California
San Francisco offers the orange bridge in the fog, a moving landmark for a transit system, an island prison with a harbor view, Victorian rows and mission adobe, and hills that hand you a postcard at every crest. Visitors come for the Golden Gate, the cable cars, Alcatraz, the neighborhoods, the food, and the fog that is part of the architecture. On the Bay since 1776.