European San Diego dates to the summer of 1769, when Spanish expeditions established the Presidio of San Diego and Mission San Diego de Alcalá — the first of the twenty-one California missions and the first European settlement on the West Coast of the present-day United States. It is the event that earned the city its enduring nickname, the 'Birthplace of California.' The mission era is also a difficult history: in 1775 the Kumeyaay rose against the mission in an act of resistance against a system imposed on their land and their lives. San Diego holds both truths at once — the founding that opened California to the wider world, and the people whose home it already was.
Today San Diego is where California began, on a bay that has been America's harbor since 1769. Its story runs from the Kumeyaay homeland and Cabrillo's landing, through the first mission and the New Town on the water, to the Exposition's towers and the Navy fleet that still calls the harbor home. Our San Diego designs gather that identity into wearable form — the bear and star, the bay, and the city that never quite turns the lights off. San Diego, California: where the West Coast story started, on a working harbor.
Why People Visit San Diego
San Diego rewards visitors with a rare mix: deep early-California history, a working Navy harbor, world-class parks and museums, and miles of Pacific coast, all under a famously mild sky. People come for Balboa Park and the bay, for the beaches and the sunsets off Point Loma, and for the layered story of the city where California began. It is historic, easygoing, and unmistakably Californian.
