Here’s the strange part: almost none of this was supposed to exist. A century ago Miami Beach was a barrier island of mangrove swamp and sand, good for coconuts and not much else. Then a New Jersey farmer named John Collins planted avocado groves and dredged a canal to ship them, and an Indianapolis millionaire named Carl Fisher — the man behind the Indy 500 and the first bright automobile headlights — looked at the tangle of mangroves and saw a resort. Fisher cut down the jungle, dredged up the bay bottom, and literally built the island into shape. The city they incorporated in 1915 was, in large part, made by hand.
Today Miami Beach is pastel facades and turquoise water, neon nights and morning light on the sand — the most stylish stretch of barrier island in America. Our Miami Beach designs gather that identity — the alligator emblem, the Art Deco strip, the South Beach glow — into wearable form. Miami Beach, Florida — pastel Art Deco, neon nights, and the candy-colored towers where the sand meets South Beach.
Why People Visit Miami Beach
Miami Beach rewards visitors who want style with their sand: the world’s great Art Deco strip, a wide Atlantic beach, walkable streets, and neon nights. Add the South Beach glow and the year-round Florida sun, and the man-made island makes an easy case for itself.
