Our Los Angeles retro logo carries California's grizzly bear and lone star — the emblem of the old California Republic — set over "1850," the year of statehood. Rendered black-and-white with the worn look of a vintage crate label or a roadside sign, it is rugged and authentic rather than glossy. The bear and star bridge the city's two stories: the adobe pueblo on the river and the state it helped build, a fitting mark for heritage worn rather than hung on a wall.
Today Los Angeles is a city of millions, but its oldest streets still trace four square leagues laid out around a plaza in 1781. Our Los Angeles designs gather that founding story — the City of Angels, the 1781 pueblo, and Los Pobladores — and pair it with vintage Southern California styling: sunshine, palms, mountains meeting the coast. From a 1781 adobe pueblo to the City of Angels — wear a little of Los Angeles's real beginning, not its billboard.
Why People Visit Los Angeles California
Travelers come for the climate, the coast, and the culture, but the quietest surprise is the history: a two-hundred-and-forty-year-old pueblo tucked into the middle of a modern metropolis. History and everyday life sit side by side here in a way few American cities can match.
