Today Lake Tahoe is one of the West's great year-round destinations — winter ski and summer water, ringed by Sierra peaks. Its story blends ten thousand years of Washoe presence, a frontier of logging and steamers, a castle on Emerald Bay, an Olympic ski era, and a modern fight to keep the water blue. Our Tahoe designs gather that identity into wearable form — Big Blue, Emerald Bay, the Sierra shore. Explore the collection and carry a little of Big Blue with you.
The Washoe (Wasiw) gathered at the lake each summer for thousands of years, and Tahoe remains central to their culture today. The first U.S. survey party to record the lake was General John C. Fremont's expedition in 1844, and within two decades the Comstock silver boom in Nevada had stripped much of the basin's timber to shore up the Virginia City mines. It was in those years, the early 1860s, that a young Samuel Clemens — Mark Twain — camped on the shore and later wrote it into Roughing It, calling Lake Tahoe "the fairest picture the whole Earth affords." The grand-estate era followed: by 1929 Lora Knight had built Vikingsholm, a Scandinavian stone castle, at the head of Emerald Bay.
Why People Visit Lake Tahoe California
Lake Tahoe draws people who love mountains and water in the same view. It is Big Blue — the highest, deepest, clearest alpine lake in the West — with a National Natural Landmark bay, a Scandinavian castle, a ten-thousand-year Washoe heritage, and ski slopes and beaches a few hours from the city. Visitors come for the rare combination: cobalt water you can see straight down into, granite peaks above it, and a shore that's beautiful in snow and sun alike.
