Today Lake Tahoe is one of the West's great year-round destinations — winter ski and summer water, ringed by Sierra peaks. Its story blends ten thousand years of Washoe presence, a frontier of logging and steamers, a castle on Emerald Bay, an Olympic ski era, and a modern fight to keep the water blue. Our Tahoe designs gather that identity into wearable form — Big Blue, Emerald Bay, the Sierra shore. Explore the collection and carry a little of Big Blue with you.
Tahoe's stories run as deep as the lake. They'll tell you that on a still day you can see a dinner plate sixty feet down, and that the water is so cold and deep it barely freezes. They'll tell you the Washoe came here for ten thousand summers before anyone wrote a word about it, and that Mark Twain thought the air alone was worth the trip. And they'll point across the water to Emerald Bay — the castle, the island, the hermit's tomb — as if to say the strangest, finest things at Tahoe all gather in one cove. It is a place of contrasts: sacred and scenic, wild and built, summer-warm and snow-capped at once.
Why People Visit Lake Tahoe California
Lake Tahoe draws people who love mountains and water in the same view. It is Big Blue — the highest, deepest, clearest alpine lake in the West — with a National Natural Landmark bay, a Scandinavian castle, a ten-thousand-year Washoe heritage, and ski slopes and beaches a few hours from the city. Visitors come for the rare combination: cobalt water you can see straight down into, granite peaks above it, and a shore that's beautiful in snow and sun alike.
