The skyline tells that story. Reunion Tower — “the Ball,” a geodesic sphere on a slender stem, lit up at night — went up in 1978 and became an instant landmark. Out at Fair Park stands something rarer still: the largest collection of Art Deco exposition buildings in the world, raised for the 1936 Texas Centennial Exposition, all murals and statuary and grand promenades. Downtown, the Dallas Arts District grew into one of the biggest urban arts districts in the country, its concert halls and museums drawn by some of the most famous architects alive. Dallas has always liked to build big, and to be seen doing it.
Today Dallas is skyline and prairie light, museums and neon, a flying red horse over a downtown that never stops building. Our Dallas designs gather that identity — the longhorn emblem, Big D confidence, the Pegasus and the skyline — into wearable form. It is a Texas city that made itself out of almost nothing and has been proud of it ever since. Dallas, Texas — Big D, where the red Pegasus still flies over a skyline a frontier trader started by a river ford.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
