
Once the road opened, the coast that had hidden the homesteaders began to draw the writers. A mid-century artists' and writers' colony took root in the canyons — Henry Miller settled here in the 1940s — and in 1962 the Esalen Institute opened on the cliffs above the hot springs, at the heart of the human-potential movement. The rest of Big Sur stayed wild on purpose: a string of state parks backed by the Ventana Wilderness and Los Padres National Forest, McWay Falls dropping eighty feet onto a hidden cove beach, the purple sand at Pfeiffer Beach, sea otters in the kelp, gray whales offshore, and California condors brought back from the edge of extinction riding the updrafts overhead. Big Sur is the California you can't move to — only drive through, slowly, with the windows down.
Today Big Sur is one of the most celebrated coastlines on earth, and a protected one — most of it state park, national forest, and wilderness, with a handful of lodges and the road threaded between. People come for the drive: the Bixby Bridge, the overlooks, McWay Falls, the redwood groves at Pfeiffer, the lighthouse at Point Sur, and the long blue gaps where there is nothing but cliff and water. Our Big Sur designs gather that coast into wearable form — the bridge, the highway, the mountains meeting the sea. Explore the collection and carry a little of California's wild coast with you.
Why People Visit Big Sur California
- Stop at the Bixby Creek Bridge — the 1932 open-spandrel concrete arch, 714 feet long and 280 feet high, and the most photographed point on the Big Sur coast.
- See McWay Falls in Julia Pfeiffer Burns State Park — an eighty-foot waterfall that drops straight onto a cove beach below Highway 1.
- Walk among the coast redwoods at Pfeiffer Big Sur State Park, and find the purple-tinted sand at Pfeiffer Beach just down the road.
- Tour Point Sur Lighthouse — the 1889 light station on a volcanic rock dome rising from the sea.
- Hike the bluffs and canyons of Garrapata, Andrew Molera, and Limekiln state parks, and into the Ventana Wilderness in Los Padres National Forest.
- Watch for sea otters in the kelp, gray whales offshore in winter and spring, and California condors riding the updrafts over the cliffs.
- Drive the full Carmel–San Simeon stretch of Highway 1 — the ninety-mile coast road where the Santa Lucia Mountains meet the Pacific.