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Bethel Alaska Vintage Retro Unisex Heavy Crewneck Sweatshirt - Black Logo

Bethel Alaska Vintage Retro Unisex Heavy Crewneck Sweatshirt - Black Logo

Regular price $38.00 USD
Regular price Sale price $38.00 USD
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Unisex heavy crewneck sweatshirt in medium-heavy fleece for warmth and durability. Classic fit with ribbed collar, cuffs & waistband, double-needle seams, and a tear-away label. DTG print. Standard 8.0 oz 50% cotton/50% polyester; Heather Sport 60/40. White may appear off-white; Orange hue may vary.

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Bethel's most far-reaching "first" went on the air in 1971. KYUK, owned and operated by Bethel Broadcasting and pushed into being by the region's own Native leaders, became the first Native-owned and -operated public radio station in the United States — soon joined by KYUK-TV in 1972 — broadcasting in both English and Yup'ik across a region the size of a small state. For families throughout the delta, much of it Yup'ik-speaking, KYUK was for years the only local media for hundreds of miles, carrying news, weather, basketball, and gospel in Yup'ik. Over half a century it has built an irreplaceable archive of thousands of recordings of the region's language, music, and elders. It remains one of the country's landmark experiments in Native-owned broadcasting.

What's with "where the river is the road"? In Bethel there are no highways in or out — the town sits off the road system, reached only by air and by the Kuskokwim River itself. For much of the year the river is the road: in summer, skiffs and barges carry people and freight up and down the water to some fifty villages; in deep winter the Kuskokwim freezes hard enough to drive on, and the state marks an official ice road across it. The seasons that matter most here are breakup, when the ice goes out in a roar each spring, and freeze-up, when travel pauses until the river sets. Watch the Kuskokwim and you are watching the calendar of the whole delta.

Why People Visit Bethel

People come to Bethel for the real thing: a remote, fly-in delta town that is the heart of Yup'ik western Alaska, where the Kuskokwim is the main road and the seasons set the pace. It rewards travelers who want the far north on its own terms — river, tundra, the long northern light, and a community that has lived well here for generations.

Bethel Alaska Merlin Classics retro logo — distressed bear and Alaska Territory Est. 1959