Our Amarillo logo carries a Texas longhorn — the cattle breed that built the open range — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or an old highway shield, the longhorn and star read as Texas in shorthand: cattle country, the Lone Star, the wide Panhandle horizon. What makes this one Amarillo is the place behind it — the Yellow City, the cattle trains, the Quarter-Horse country, and the Mother Road running through the middle of it all.
They named it yellow. When the railroad reached the high plains of the Texas Panhandle in 1887, the cattle town that sprang up took the Spanish word for yellow — amarillo — for the wildflowers, or the soil. The Yellow City grew into one of the busiest cattle-shipping points on earth, then a marquee stop on Route 66 halfway between Chicago and the coast, with the second-largest canyon in the country cut into the plains just to the south. Cattle, canyon, and the Mother Road — this is Amarillo, and this page tells its story.
Why People Visit Amarillo Texas
- Drive a stretch of historic Route 66 through the Sixth Street Historic District, with vintage storefronts, antiques, and diners.
- Visit Palo Duro Canyon State Park, the "Grand Canyon of Texas" and the second-largest canyon in the country.
- Tour the American Quarter Horse Hall of Fame and Museum, honoring the West's working horse.
- See Cadillac Ranch, the famous row of nose-down Cadillacs along Interstate 40.
- Stop at the Big Texan Steak Ranch, a Route 66 icon of Panhandle cattle country.
