Today Miami Beach is pastel facades and turquoise water, neon nights and morning light on the sand — the most stylish stretch of barrier island in America. Our Miami Beach designs gather that identity — the alligator emblem, the Art Deco strip, the South Beach glow — into wearable form. Miami Beach, Florida — pastel Art Deco, neon nights, and the candy-colored towers where the sand meets South Beach.
It started with a bridge. Collins ran short of money finishing a two-and-a-half-mile wooden span to the mainland — the longest in the world at the time — and Fisher loaned him the cash in exchange for land. On March 26, 1915, Collins, Fisher, and the Lummus brothers folded their separate beach companies together and chartered the Town of Miami Beach. Fisher then sold it to the world: grand hotels, polo fields, and a Times Square billboard that promised “It’s always June in Miami.” For one publicity stunt he posed a baby elephant as a golf caddie for a president-elect. America’s winter playground was open for business.
Why People Visit Miami Beach
Miami Beach rewards visitors who want style with their sand: the world’s great Art Deco strip, a wide Atlantic beach, walkable streets, and neon nights. Add the South Beach glow and the year-round Florida sun, and the man-made island makes an easy case for itself.
