The town the railroad found was named for its trees. The flatlands along the East Bay shore were once a forest of coast live oaks — encinal, "oak grove" in Spanish — and the groves gave Oakland both its name and its nickname, "The Town." The land had belonged to the Peralta family, whose vast Rancho San Antonio, granted in 1820, covered most of the East Bay. As Americans poured in after the 1849 Gold Rush, the rancho was carved up and a town laid out along the waterfront. On May 4, 1852, the state incorporated the Town of Oakland — then a place of barely a hundred people, two hotels, and a wharf.
Oakland's character grew richer as the city did. The young Jack London prowled its waterfront before he ever wrote a word, and the wharves where he loafed are now Jack London Square. In the 1920s and '30s the city raised two of the finest movie palaces in the West — the Fox Oakland and the great Art Deco Paramount, all gilt and neon. And in 1950, on the shore of Lake Merritt, Oakland opened Children's Fairyland, a storybook park whose whimsy is said to have helped inspire Walt Disney's own. The Town had become a place of theaters, parks, and waterfront stories.
Why People Visit Oakland
Visitors come to Oakland for a Bay Area city with its own strong character: a wild lake at its center, Art Deco theaters and a historic waterfront, redwood hikes in the hills, and one of the most celebrated food scenes in California. The museums and Jack London Square sit minutes from the lake, and San Francisco is a quick trip across the bay. Equal parts oak-grove heritage and creative energy, Oakland rewards anyone drawn to the heart of the East Bay.
