Tampa learned early how to throw a party and chase the future at once. The first Gasparilla festival sailed into the bay in 1904, a civic carnival built around the legend of the pirate Jose Gaspar that still fills the streets every January. A decade later, on the first day of 1914, the aviator Tony Jannus flew the world's first scheduled commercial airline flight across the bay from St. Petersburg to Tampa — the beginning of an entire industry, launched over Tampa's water.
What turned the frontier town into a city was Ybor City. Martinez Ybor, his partner Eduardo Manrara, rival manufacturer Ignacio Haya, and the engineer Gavino Gutierrez laid out a planned cigar town that quickly became one of the most distinctive immigrant communities in the South. The tabaqueros rolled at long benches while a lector read aloud from newspapers and novels to the whole gallery. Cuban, Spanish, Sicilian, and Afro-Cuban families built mutual-aid clubs — El Centro Espanol, the Centro Asturiano — that ran their own clinics and ballrooms. The Cuban sandwich and cafe con leche are Ybor inventions. At its peak Ybor and neighboring West Tampa held scores of brick factories employing thousands of rollers. It was, and is, a true Latin Quarter.
Why People Visit Tampa
Tampa draws travelers who want real heritage with Gulf sunshine — the brick-and-cigar history of Ybor's Latin Quarter, the fairy-tale minarets of Plant's hotel, the bay and the Riverwalk, and a pirate festival unlike anywhere else. It is a city that wears its immigrant, working-waterfront story openly, an easy gateway to the Gulf beaches just across the bay.
