Our San Francisco retro logo carries the California Bear and the star of the Bear Flag tradition, with "1850" stamped beneath — the year of California statehood and San Francisco's incorporation. The black-and-white styling is retro, in the visual vocabulary of WPA posters, crate labels, and the wayfinding of the rebuilt city. The bear and star, paired with the date, do the work of placing the design in the founding generation of the state — and the city that came back from 1906, built the Bridge, and ran the cable cars every day in between.
Today San Francisco is, above everything, a peninsula city — seven miles by seven miles, forty-nine hills, the strait on one side and the bay on the other. It is the Golden Gate Bridge in the late-afternoon orange, Mission Dolores still standing two hundred and fifty years after the Spanish mass of June 29, 1776, the cable cars still climbing Hyde Street, the Painted Ladies still on Steiner, and the fog still pouring under the Bridge every evening from May to September. Our San Francisco designs are made for that city — the city that the Gold Rush built, the 1906 earthquake rebuilt, and the Golden Gate has watched over since the spring of 1937.
Why People Visit San Francisco California
San Francisco offers the Golden Gate Bridge in International Orange against the strait, the 1776 Mission Dolores still standing as the oldest building in the city, the only moving National Historic Landmark in the country still running uphill on Andrew Hallidie's 1873 system, the Painted Ladies of Alamo Square that survived 1906, the 1915 Palace of Fine Arts, Coit Tower on Telegraph Hill, Lombard Street's eight switchbacks down Russian Hill, Alcatraz federal-prison rock in the bay, Chinatown — the oldest in North America — rebuilt after the fire, the 1898 Ferry Building on the Embarcadero, the 1912 marble counter at Swan Oyster Depot on Polk Street, forty-nine hills, the western beach at Ocean Beach, and the fog that pours through the Gate every evening from May to September. It is a peninsula city that came back from a magnitude-7.9 earthquake and built the most photographed bridge in the world inside thirty years. On the Bay since 1776.
