San Diego began in July 1769, when Spain founded the Presidio of San Diego and Mission San Diego de Alcalá — the first of California's twenty-one missions.
Today San Diego is where California began, on a bay that has been America's harbor since 1769. Its story runs from the Kumeyaay homeland and Cabrillo's landing, through the first mission and the New Town on the water, to the Exposition's towers and the Navy fleet that still calls the harbor home. Our San Diego designs gather that identity into wearable form — the bear and star, the bay, and the city that never quite turns the lights off. San Diego, California: where the West Coast story started, on a working harbor.
Why People Visit San Diego
San Diego rewards visitors with a rare mix: deep early-California history, a working Navy harbor, great parks, and miles of Pacific coast under a famously mild sky. People come for Balboa Park and the bay, the beaches and Point Loma sunsets, and the story of the city where California began — historic, easygoing, unmistakably Californian.
