Our Palm Springs logo carries the California grizzly and star over "California Republic, Est. 1850," the same emblem every Merlin Classics California place wears. The bear and star are California's shorthand — wildness, independence, the open West — printed black-and-white with the worn look of an old state-park sign or a vintage athletic print. What makes this one Palm Springs is the place behind it: the mid-century modern, the rotating tram, the desert oasis. On a tee or a cap it reads less like a souvenir and more like a piece of the California desert — Est. 1850, worn plain.
The desert's mid-century modern capital — a Coachella Valley oasis where Hollywood built a town of butterfly roofs and the world's largest rotating tram climbs two miles into the mountains. Palm Springs sits in a bowl of sun at the foot of Mount San Jacinto, on the floor of the Coachella Valley. The Agua Caliente Cahuilla built their lives around its hot mineral springs and palm-canyon oases for thousands of years; by the 1950s it had become a sun-drenched modernist playground of clean lines and kidney-shaped pools. Three hundred and fifty days of sun, a mountain that leaps straight off the desert floor, and a whole town of desert-modern design — this page tells the story.
Why People Visit Palm Springs California
People come to Palm Springs for the sun, the mid-century modern design, and the rare pairing of desert and mountain — palm oases on the valley floor, snow-dusted pines a tram ride above. It is bright, stylish, and walkable: the desert's design capital at the foot of Mount San Jacinto.
