Our Palm Springs logo carries the California grizzly and star over "California Republic, Est. 1850," the same emblem every Merlin Classics California place wears. The bear and star are California's shorthand — wildness, independence, the open West — printed black-and-white with the worn look of an old state-park sign or a vintage athletic print. What makes this one Palm Springs is the place behind it: the mid-century modern, the rotating tram, the desert oasis. On a tee or a cap it reads less like a souvenir and more like a piece of the California desert — Est. 1850, worn plain.
Today Palm Springs is a thriving desert resort city, proud of its mid-century modern heritage, its tramway and palm-canyon oases, and the Coachella Valley sun that draws a design-loving world back every winter. Its story runs from the Cahuilla hot springs through McCallum's 1884 adobe, the 1938 incorporation, the postwar Desert Modernism boom, and the 1963 tram into the mountains. Our Palm Springs designs gather that identity into wearable form — the desert, the design, the oasis. Palm Springs, California — mid-century modern at the foot of the mountain.
Why People Visit Palm Springs California
People come to Palm Springs for the sun, the mid-century modern design, and the rare pairing of desert and mountain — palm oases on the valley floor, snow-dusted pines a tram ride above. It is bright, stylish, and walkable: the desert's design capital at the foot of Mount San Jacinto.
