• New London Connecticut Vintage Retro Unisex Embroidered Cotton Polo, Black, White Logo, Merlin Classics
  • New London Connecticut Vintage Retro Unisex Embroidered Cotton Polo, Navy, White Logo, Merlin Classics
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New London Connecticut Vintage Retro Unisex Embroidered Cotton Polo - White Logo

New London Connecticut Vintage Retro Unisex Embroidered Cotton Polo - White Logo

$48.00 USD
$48.00 USD
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The New London polo, for the town that was the whaling city on the Thames. Soft ring-spun cotton pique with the New London vintage retro logo embroidered on the chest in white thread: hometown pride that passes at the office.

Choose the polo when a t-shirt is too casual and a logo too loud: the embroidered crest reads as a club mark, so it works for golf, a summer dinner or a workday. It is the New London gift for fathers, grooms and anyone who already owns too many tees.

Our vintage-retro logo is embroidered on the chest of a semi-fitted pique polo in soft 100% ring-spun cotton (~5.2 oz/yd²). A classic 2-button placket with dyed-to-match buttons and side-seamed construction keep the look sharp for work, golf, or weekends, and the breathable, lightweight fabric stays comfortable in warm weather. Advanced fabric certification adds peace of mind. Care: machine wash cold (gentle), tumble dry low, no bleach, do not iron decoration, no dry clean. Embroidery uses thread rather than ink, so slight differences from the digital product image are normal; full details are in our Embroidery footer.

John Winthrop the Younger settled New London in 1646 at one of the best deep-water harbors on Long Island Sound, and the first shipyard opened in 1651. Its privateers took more than five hundred British ships in the Revolution; on September 6, 1781, Benedict Arnold’s raid burned more than 140 buildings, and the city rebuilt.

By the early 1800s it was the second-busiest whaling port in the world, and whaling money built its mansions. The 1801 Harbor Light and the Ledge Light mark the river mouth, Eugene O’Neill spent boyhood summers at Monte Cristo Cottage, the Amistad landed at the 1833 Custom House, and the Coast Guard Academy trains on the barque Eagle. The mark on this piece is the whaling city.


QUICK FACTS — NEW LONDON CT EMBROIDERED COTTON POLO

Town: New London, Connecticut

Founded: 1646

Known for: Second-busiest whaling port in the world; the Coast Guard Academy; Eugene O’Neill’s Monte Cristo Cottage; the Thames harbor

Art: New London vintage retro logo, white (embroidered)

Blank: Semi-fitted pique polo, side-seamed, 2-button placket

Fabric: 100% ring-spun cotton, ~5.2 oz/yd²

Decoration: Chest embroidery, white thread

Care: Machine wash cold (gentle), tumble dry low, no bleach, do not iron decoration

Sizes: M, L, XL

Made to order in the USA


Made to order and shipped free in the U.S. More New London pieces, and the rest of Connecticut, are one button away.



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Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Every item is made to order, so please check the size chart on this page before you buy. Women's fitted tees run small; size up for a looser fit. Caps are one size with an adjustable strap.

How are items made and when will they arrive?

We make each item to order using premium blanks, embroidery and soft-hand prints. Production takes 2-5 business days (weekends and holidays excluded), then 4-10 days in transit via USPS, UPS or FedEx to U.S. addresses; most orders arrive within 6-15 business days. You'll get a tracking link the moment it ships. Any current shipping offer is shown in the bar at the top of every page and applies automatically at checkout, no code needed.

How do I send a gift?

Enter the recipient's address as the shipping address and your own as the billing address at checkout. Nothing ships with a price; the package includes a plain packing slip. Tracking goes to your email, not theirs. For birthdays and holidays, order two weeks ahead to be safe.

What's the return policy?

Made-to-order items can't be returned or exchanged for size or color, so please use the size chart and photos before ordering. If anything arrives defective, misprinted or damaged, send a photo and your order number within 30 days and we'll replace it or refund you.

How do I care for my item?

Apparel: wash cold, inside out, with like colors; no bleach; tumble dry low or hang dry. Embroidered pieces: iron inside out to protect the stitching. Caps: spot clean. Printed glasses and water bottles: hand wash only, no dishwasher, so the artwork lasts. Mugs and engraved glasses are dishwasher safe. Any item-specific care notes are in the description above.

Who makes this?

Merlin Classics is a small Connecticut brand making original retro designs for the towns people love. Every piece is printed, embroidered or engraved to order in the USA, and the business supports hunger relief in the communities our collections celebrate.

More From New London Connecticut

All New London Connecticut Items

The water came first. The Pequot people lived and fished at the mouth of the Thames, and the settlement John Winthrop the Younger began here in 1646 was called Pequot until it was renamed New London in 1658 — for the city in England, on a river the colonists renamed the Thames to match. With one of the best deep-water harbors on the coast, New London became a shipbuilding and shipping town, and in the Revolution a base for privateers who captured hundreds of British vessels. That made it a target: on September 6, 1781, a British force led by the turncoat Benedict Arnold — born just up the river in Norwich — burned much of the city and stormed Fort Griswold across the Thames in Groton. New London rebuilt; chartered as a city in 1784, it turned back to the sea.

Our New London logo carries Connecticut's oyster shell over “1636” — the shared emblem of every Merlin Classics Connecticut town, marking the founding year of the Connecticut Colony. The oyster shell is the state's maritime shorthand: abundance, the shoreline, the working coast. Printed black-and-white with the worn look of an old oyster-crate label or a piece of coastal signage, it reads as vintage New England. What makes this one New London is the place behind it: the Whaling City, the Coast Guard Academy, the deep harbor on the Thames. On a tee or a cap it reads less like a souvenir and more like a piece of the Connecticut shoreline — worn plain.

Why People Visit New London Connecticut

  • Visit the U.S. Coast Guard Academy and, when she's in port, the barque Eagle.
  • Tour Fort Trumbull State Park, the granite fort with harbor views and coastal-defense exhibits.
  • See New London Harbor Light — the oldest lighthouse in Connecticut — and the offshore New London Ledge Light.
  • Walk Whale Oil Row and the historic downtown around Bank Street and the 1833 Custom House.
  • Spend a summer day at Ocean Beach Park, or catch a show at the Garde Arts Center.
  • Ride the Cross Sound Ferry across to Orient Point, or sail for Block Island.

New London Connecticut Merlin Classics retro vintage logo featuring the Connecticut oyster shell over 1636