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New London Connecticut Vintage Retro Embroidered Cotton Cap - Black Logo

New London Connecticut Vintage Retro Embroidered Cotton Cap - Black Logo

Regular price $32.00 USD
Regular price Sale price $32.00 USD
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The New London cap, for the town that was the whaling city on the Thames. An unstructured cotton dad cap with the New London vintage retro logo embroidered on the front in black thread.

The cap is the easiest New London piece to wear every day and the easiest to give: one size, breathable cotton, a curved visor and an antique-brass buckle. It softens with wear and stays on the hook by the door. Order one for the beach bag and one for the glovebox.

An unstructured 6-panel dad cap with a low-profile fit and Permacurv visor, embroidered with our classic vintage-inspired finish. Breathable cotton, a self-fabric hideaway strap with antique-brass buckle, a matching undervisor, and four-row visor stitching for durability. All colors are 100% cotton; the camo variation is 65% polyester / 35% cotton. Embroidery uses thread rather than ink, so slight differences from the digital product image are normal; full details are in our Embroidery footer.

John Winthrop the Younger settled New London in 1646 at one of the best deep-water harbors on Long Island Sound, and the first shipyard opened in 1651. Its privateers took more than five hundred British ships in the Revolution; on September 6, 1781, Benedict Arnold’s raid burned more than 140 buildings, and the city rebuilt.

By the early 1800s it was the second-busiest whaling port in the world, and whaling money built its mansions. The 1801 Harbor Light and the Ledge Light mark the river mouth, Eugene O’Neill spent boyhood summers at Monte Cristo Cottage, the Amistad landed at the 1833 Custom House, and the Coast Guard Academy trains on the barque Eagle. The mark on this piece is the whaling city.


QUICK FACTS — NEW LONDON CT EMBROIDERED COTTON CAP

Town: New London, Connecticut

Founded: 1646

Known for: Second-busiest whaling port in the world; the Coast Guard Academy; Eugene O’Neill’s Monte Cristo Cottage; the Thames harbor

Art: New London vintage retro logo, black (embroidered)

Blank: Unstructured 6-panel low-profile dad cap, Permacurv visor

Fabric: 100% cotton (camo variation 65% polyester / 35% cotton)

Decoration: Front embroidery, black thread; four-row visor stitching, matching undervisor

Closure: Self-fabric hideaway strap, antique-brass buckle

Made to order in the USA


Made to order and shipped free in the U.S. More New London pieces, and the rest of Connecticut, are one button away.



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Wear Local. Feed Local. Stay Classic.

Product FAQs

How does your sizing work?

Every item is made to order, so please check the size chart on this page before you buy. Women's fitted tees run small; size up for a looser fit. Caps are one size with an adjustable strap.

How are items made and when will they arrive?

We make each item to order using premium blanks, embroidery and soft-hand prints. Production takes 2-5 business days (weekends and holidays excluded), then 4-10 days in transit via USPS, UPS or FedEx to U.S. addresses; most orders arrive within 6-15 business days. You'll get a tracking link the moment it ships. Any current shipping offer is shown in the bar at the top of every page and applies automatically at checkout, no code needed.

How do I send a gift?

Enter the recipient's address as the shipping address and your own as the billing address at checkout. Nothing ships with a price; the package includes a plain packing slip. Tracking goes to your email, not theirs. For birthdays and holidays, order two weeks ahead to be safe.

What's the return policy?

Made-to-order items can't be returned or exchanged for size or color, so please use the size chart and photos before ordering. If anything arrives defective, misprinted or damaged, send a photo and your order number within 30 days and we'll replace it or refund you.

How do I care for my item?

Apparel: wash cold, inside out, with like colors; no bleach; tumble dry low or hang dry. Embroidered pieces: iron inside out to protect the stitching. Caps: spot clean. Printed glasses and water bottles: hand wash only, no dishwasher, so the artwork lasts. Mugs and engraved glasses are dishwasher safe. Any item-specific care notes are in the description above.

Who makes this?

Merlin Classics is a small Connecticut brand making original retro designs for the towns people love. Every piece is printed, embroidered or engraved to order in the USA, and the business supports hunger relief in the communities our collections celebrate.

Our New London logo carries Connecticut's oyster shell over “1636” — the shared emblem of every Merlin Classics Connecticut town, marking the founding year of the Connecticut Colony. The oyster shell is the state's maritime shorthand: abundance, the shoreline, the working coast. Printed black-and-white with the worn look of an old oyster-crate label or a piece of coastal signage, it reads as vintage New England. What makes this one New London is the place behind it: the Whaling City, the Coast Guard Academy, the deep harbor on the Thames. On a tee or a cap it reads less like a souvenir and more like a piece of the Connecticut shoreline — worn plain.

As whaling faded, the harbor found new work. The Coast Guard's officer school — afloat since 1876 — moved ashore to Fort Trumbull in 1910, was renamed the U.S. Coast Guard Academy in 1915, and in 1932 built its permanent campus on land New London citizens gave up the Thames. Since 1946 the academy's training barque Eagle has sailed from New London: a 295-foot square-rigger built in Germany in 1936 and taken as a war reparation, today the only active square-rigger in U.S. service. The city kept a literary fame, too — the playwright Eugene O'Neill spent his boyhood summers at the cottage on Pequot Avenue he later set on the stage, down to the moan of the harbor foghorn that runs all through Long Day's Journey Into Night.

Why People Visit New London Connecticut

  • Visit the U.S. Coast Guard Academy and, when she's in port, the barque Eagle.
  • Tour Fort Trumbull State Park, the granite fort with harbor views and coastal-defense exhibits.
  • See New London Harbor Light — the oldest lighthouse in Connecticut — and the offshore New London Ledge Light.
  • Walk Whale Oil Row and the historic downtown around Bank Street and the 1833 Custom House.
  • Spend a summer day at Ocean Beach Park, or catch a show at the Garde Arts Center.
  • Ride the Cross Sound Ferry across to Orient Point, or sail for Block Island.

New London Connecticut Merlin Classics retro vintage logo featuring the Connecticut oyster shell over 1636