The oil came in 1923. The Santa Rita No. 1 well, drilled out in the Permian Basin, struck a field of staggering size and set off a boom that remade West Texas — and Midland made itself its capital. Rather than the rigs and roughnecks of the field, Midland drew the offices, the geologists, the landmen, and the executives; by 1929 dozens of oil companies ran their Permian operations from downtown. Where blue-collar Odessa worked the field a few miles west, white-collar Midland ran the business. The boom has come and gone in waves ever since, and the horizontal-drilling resurgence after 2010 set the whole cycle spinning again.
Our Midland logo carries a Texas longhorn — the breed that worked this range before the derricks — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a stockyard sign, the longhorn and star read as Texas in shorthand: cattle country, the Lone Star, the open West Texas horizon. What makes this one Midland is the place behind it — the Tall City, the Permian Basin, the wildcatter's gamble, and the skyline standing up off the plains.
Why People Visit Midland Texas
- Tour the Permian Basin Petroleum Museum, with interactive galleries on the geology and engineering of the oil boom and a replica 1930s Boom Town.
- Visit the Museum of the Southwest, combining art, science, and a children's museum on a historic estate.
- Walk the downtown Tall City core to see the high-rise skyline that rises straight off the plains.
- See the Bush Family Home, a Texas Historical Commission state historic site in a 1940s neighborhood.
- Catch a performance at the Wagner Noël Performing Arts Center, the region's marquee venue.
