Midland began as a dot on a timetable. In 1881 the Texas & Pacific Railway laid track across the Llano Estacado — the high, flat, semi-arid "staked plains" of West Texas — and a townsite went up at the midway point between Fort Worth and El Paso, first called Midway Station and renamed Midland in 1884. Herman Garrett, a sheep rancher, was among the first permanent residents, and Midland County was organized in 1885. For its first decades the town was ranching country: cattle and sheep on the wide high plains at nearly 2,800 feet.
Our Midland logo carries a Texas longhorn — the breed that worked this range before the derricks — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a stockyard sign, the longhorn and star read as Texas in shorthand: cattle country, the Lone Star, the open West Texas horizon. What makes this one Midland is the place behind it — the Tall City, the Permian Basin, the wildcatter's gamble, and the skyline standing up off the plains.
Why People Visit Midland Texas
Midland draws visitors with a mix of oil-country heritage, museums, and that unmistakable skyline standing up off the West Texas plains. Travelers find it both the business capital of the Permian Basin and a proud, practical high-plains city with deep boom-and-bust history. It is ambitious, plainspoken, and unmistakably West Texan.
