Our Midland logo carries a Texas longhorn — the breed that worked this range before the derricks — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a stockyard sign, the longhorn and star read as Texas in shorthand: cattle country, the Lone Star, the open West Texas horizon. What makes this one Midland is the place behind it — the Tall City, the Permian Basin, the wildcatter's gamble, and the skyline standing up off the plains.
The skyline rises out of nothing. Drive across the flat West Texas plains and Midland appears the way nothing else out here does — a cluster of high-rises standing straight up off the caprock, visible for miles before you reach the city limits. They call it the Tall City, and the towers are monuments to what lies beneath: the Permian Basin, the richest oilfield in America. Founded in 1881 as a dot on a railroad timetable and built into the corporate capital of the oil boom, Midland is a city that runs on what is buried under it — and its story is the story of West Texas itself.
Why People Visit Midland Texas
Midland draws visitors with a mix of oil-country heritage, museums, and that unmistakable skyline standing up off the West Texas plains. Travelers find it both the business capital of the Permian Basin and a proud, practical high-plains city with deep boom-and-bust history. It is ambitious, plainspoken, and unmistakably West Texan.
