Our Midland logo carries a Texas longhorn — the breed that worked this range before the derricks — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a stockyard sign, the longhorn and star read as Texas in shorthand: cattle country, the Lone Star, the open West Texas horizon. What makes this one Midland is the place behind it — the Tall City, the Permian Basin, the wildcatter's gamble, and the skyline standing up off the plains.
Today Midland is the corporate capital of the Permian Basin — a high-plains city of oil and gas, energy professionals, and a downtown skyline that still surprises first-time visitors. The Permian Basin Petroleum Museum tells the story of the boom that built it, and the Museum of the Southwest anchors the city's arts and history. Our Midland designs gather that identity into wearable form — the Tall City, the longhorn-and-star, the oilfield grit, the big West Texas sky. Midland, Texas — where the skyline rises straight out of the plains and the whole town runs on what is buried beneath it.
Why People Visit Midland Texas
- Tour the Permian Basin Petroleum Museum, with interactive galleries on the geology and engineering of the oil boom and a replica 1930s Boom Town.
- Visit the Museum of the Southwest, combining art, science, and a children's museum on a historic estate.
- Walk the downtown Tall City core to see the high-rise skyline that rises straight off the plains.
- See the Bush Family Home, a Texas Historical Commission state historic site in a 1940s neighborhood.
- Catch a performance at the Wagner Noël Performing Arts Center, the region's marquee venue.
