Our Miami retro logo carries Florida's alligator and the date "1845" stamped beneath, for the year Florida became the 27th state of the Union. The black-and-white styling is retro, in the vocabulary of crate labels, mid-century beach signage, and the painted hotel placards that once ran the length of Ocean Drive. The alligator and the date do the work of placing the design in the founding generation of the state — and the city that was incorporated by a Cleveland widow with an orange blossom, built three times in three short bursts, and that has held the world's largest concentration of Art Deco architecture longer than any other city has held a 20th-century historic district.
The Magic City was built in three short bursts. The first was the founding decade: Flagler's railway, the pool-hall vote of July 28, 1896, the Royal Palm Hotel of January 1897, and the riverfront and bayfront blocks that grew up around the station. The second was the 1920s land boom: George Merrick laid out Coral Gables in 1925 as a Mediterranean Revival planned city with the 1924 Venetian Pool, the 1926 Schultze and Weaver Biltmore Hotel, and the long Granada and Coral Way boulevards lined with banyans; James Deering's Vizcaya, finished in 1922 on Biscayne Bay, anchored Coconut Grove; the Freedom Tower, the Miami News Tower of July 1925, anchored downtown with the Giralda silhouette that Schultze and Weaver would use again for the Biltmore in Coral Gables and the Roney Plaza on Miami Beach; the Venetian Causeway opened in 1925 and ran the island-hopping route from Miami to Miami Beach; and on the Miami Beach barrier island itself, the first wave of what became the Art Deco Historic District began going up in 1923. Then the Great Miami Hurricane of September 18, 1926, came ashore as a Category 4 and ended the boom — but the rebuild through the 1930s, in the Tropical Deco style of Henry Hohauser and his contemporaries, gave South Beach the eight hundred Art Deco hotels, apartments, and storefronts that the Miami Design Preservation League fought to save in the 1970s and that the National Register recognized as the country's first 20th-century urban historic district on May 14, 1979.
Why People Visit Miami Florida
Miami offers the world's largest concentration of Art Deco architecture in the Miami Beach Historic District, the Italian Renaissance villa of Vizcaya on Biscayne Bay, the Schultze and Weaver Freedom Tower with its Giralda silhouette, George Merrick's 1925 Mediterranean Revival Coral Gables planned city, the long Cuban-American main street of Calle Ocho through Little Havana, the MiMo continuation up Collins Avenue from the Fontainebleau, and the bay and barrier-island geography that runs from Coconut Grove north through downtown to Bal Harbour. It is a coastal city that was incorporated by a Cleveland widow with an orange blossom and built three times in three short bursts since 1896. Magic City since 1896.
