Long before the forts, the New River belonged to the Tequesta, who lived along its banks for more than a thousand years before European contact; by 1763, after generations of disease introduced by the Spanish, only a few remained. In the early nineteenth century the Seminole lived and farmed in the region, and it was to seize that ground, during a war of removal, that the army built the New River forts in 1838. The conflict and the forts passed, but the river stayed — a dark, winding tidal channel running out of the Everglades to the sea, the feature around which everything here would eventually be built.
Today Fort Lauderdale is the Venice of America — a city of canals and yachts, a great beach and a busy river, with a frontier fort and a trading post somewhere underneath it all. Its story runs from a Tequesta river and an 1838 Seminole-War fort, through Frank Stranahan's 1893 trading post and the 1920s canal boom, to the yachting and cruise capital it is now. Our Fort Lauderdale designs gather that identity into wearable form — the alligator emblem, the New River, and the canals. Fort Lauderdale, Florida: the Venice of America, on the New River where the city began.
Why People Visit Fort Lauderdale
Fort Lauderdale offers South Florida at its most nautical — a real beach city laced with canals, with a historic river downtown, a great cruise port, and the yachting world's calendar built around it. Visitors come for the water, the beaches, and the Venice-of-America canals, and stay for Las Olas, the Riverwalk, and the easy coastal pace. From the New River to the sand, it rewards a day or a week. It is bright, nautical, and genuinely South Florida.
